Code and Theory Hosts XX+UX Event

Code and Theory's XX+UX event highlights women's health in UX design with Google Design support.

Code and Theory hosted the month's edition of the Women in UX event "XX+UX."

The 50+ attendees mingled over light refreshments before sitting down with their assigned groups for an hour-long discussion on various topics pertaining to women’s health. Each group had a mix of UX designers and strategists from Code and Theory serving as moderators. Following the discussion the audience enjoyed presentations from two special guests…

Alex Evans

Evans, a Senior Designer at NY-based ZocDoc, spoke about her experience as the first female engineer to be hired on the ZocDoc team. Evans also discussed ZocDoc’s persona development process, and how they’ve tailored the design experience to their user base. She talked about how ZocDoc tests its designs and tweaks pages based on user feedback. She also stressed the importance of privacy on ZocDoc and how sensitive the company is to the information funneling through their platform. Her explanation of the extensive privacy measures and their impact on UX was particularly interesting for attendees.

Mike LaVigne

LaVigne, the Head of Product at Clue, a Berlin-based company, discussed the company’s Clue App, a fertility tracking application that defines itself as “Confident. Scientific. Not pink.” He also discussed Clue’s rigorous research approach and the design principles that govern the app as well as the importance of discretion in UI. Their process is rooted in deep interaction and feedback from their user base. LaVigne stressed the importance of non-gendered design and inclusivity, and articulated how considerations of terminology and semantics in Clue’s work. He posed an interesting problem of translating information to other languages, and shared some of the interesting findings from their user base across many continents.

About the Code and Theory Network

The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.

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Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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