Accessibility Insights from Sara Tabor
“In my time at Code and Theory, we've seen an accessibility awakening...”
Accessibility Icon: Symbolizing inclusivity in digital design
Accessibility Awakening in Digital Agencies
Code and Theory Director of QA, Sara Tabor, spoke on accessibility in the modern digital agency for October's A11yTalks meet-up.
"Digital agencies are often the source for companies (large and small) to create integrated and marketable products and platforms. In my time at Code and Theory, we’ve seen an accessibility awakening with not only ourselves but also with our clients. Accessibility deliverables are a clear value-add proposition to our clients, including creative technology and technical strategy integrations. I’ll be discussing how we’ve built an actionable awareness over multiple teams about accessible deliverables - from answering RFPs through QA and final launch. Also, I’ll be discussing the range of needs our clients are requesting when they’re building their digital products. Finally, I’ll be discussing our current needs within the agency regarding scaling skillsets, capacity planning, and follow-the-sun development/test strategy." – Sara Tabor
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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