Beyond Words: A Guide to Inclusive Language
When brands use inclusive language, they invite communities in, grow their audiences and create brand love with consumers they may have failed to recognize in the past.
Code and Theory’s Inclusive Language Guide is a comprehensive resource that explores origins of commonly used language, underlying biases in the language describing identity and ways to drive equity through our words. We hope it causes a ripple effect in how agencies help brands reach consumers—and also in how we honor one another with language.
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Beyond Words: A Guide to Inclusive Language, is a product of Code & Theory’s Inclusive Design & Marketing Strategy Discipline in collaboration with our Copywriting Department.
At Code and Theory, we’re committed to partnering with our clients to evolve their brands with our Inclusive Design & Marketing Strategy discipline – the first holistic unit exploring intersectionality as a prism to unlock transformational value for brands. Get in touch to learn more.
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Sign up with your email to level up your language with our guide.