AI - Services and Opportunities
AI Has a Problem
We're redefining how organizations approach AI design, strategy and implementation by solving for human behavior — not technical feasibility.
Code and Theory brings more than a decade of tangible experience building, tinkering and implementing AI. We partner with organizations to unlock a durable competitive advantage by making AI work for humans (people, customers and teams).
Our AI work for brands ranging from Qualcomm and NBC to Tipico has ensured AI adoption at speed and scale — for customers and on a cultural and organizational level, too.
What's YOUR next AI initiative?
How we help organizations overcome internal barriers to deliver the most of AI
Understand the human element and design for it
Both the users engaging with AI, their needs, their fears and their goals, and the stakeholders responsible for adopting and implementing AI.
Establish a shared vision and create alignment
To drive alignment across disparate teams and stakeholders.
Identify the right use cases for business impact
Not every problem is right for an AI solution. Deep strategic rigor is needed to focus on the problems if solved will deliver the biggest impact.
Creative and iterative design experimentation
There is too much vaporware and theory with AI. We believe in making and testing concepts in the real world.
Foster an ethical culture for AI innovation
Change management and consensus building ensure key stakeholders and users within an organization live up to a shared set of values and an ethical culture.
Amplifying AI — Onstage
We spearheaded an AI-focused conversation with our client, Qualcomm CMO Don McGuire, and Code and Theory Founder and Executive Chairman Dan Gardner at Web Summit Lisbon. Dan and Don explored why AI works best when it’s personalized, not simply reactive. As Dan says, “Then, we can think about humanization.” Watch the video to listen to the full discussion.
“When working with marketing partners like Code and Theory, a unique creative perspective that works with AI is what’s going to set a company apart.”
Code and Theory's Founder and Executive Chairman, Dan Gardner, delivered a keynote about AI and design transformation at Web Summit Rio to an audience of more than 5,000 marketing, product and technology leaders from around the world. He explored a new paradigm of design transformation that addresses today's challenges, illuminates the role of AI in digital transformation and highlights how to increase an organization's readiness for change. Watch the full discussion above.
In the Press
- Using AI for Anticipation vs. Reaction - Michael Treff, CEO of Code and Theory, on the CMO Confidential Podcast
- Behavior as a Prompt: Why AI’s Ability to Anticipate Will Change Business Forever via Campaign
- What if You Invested $20m in AI Instead of a Super Bowl Ad? via The Drum
- Figma Is Betting AI Can Make Meetings Less Terrible. Code and Theory Is Proving it via FastCompany
- 3 Ways to Protect the Black Community From AI via Campaign
- Your AI Hallucinations Are Out of Control via Mediapost
Harnessing AI for Tipico's Audience Personas
We partnered with European sportsbook Tipico for a campaign designed to help them crack into the top 5 sportsbooks in Ohio.
We leveraged ChatGPT to create living AI personas. These synthetic humans not only answered our questions, they delivered real-time, effective '4th-party' data that helped Tipico beat every one of their campaign goals. Explore the work.
Our partnership with Tipico harnessing AI proved so impactful that it earned The Drum Award for Digital Industries - AI.
What's Your Next AI Initiative?
While everyone is focusing on technology, we believe in a human-first approach to AI. This era of prompting AI will be very short. Instead, the tech will allow our clients to meet consumer needs before they’ve even thought about them.
About Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
Related news
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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