CANNES, FRANCE — Code and Theory hosted a lively panel at The 64th Cannes Lions International Festival of Creativity this past week in Cannes, France. Discussing the future of modern storytelling and new media, panelists included Kathryn Minshew of The Muse, Mick Purzycki of Jerry Media, and Dan Gardner of Code and Theory. The panel was moderated by Damon Berger of Fullscreen Media.
“Anyone with a social media account is a player in the media industry,” said Mick Purzycki of Jerry Media. Dan Gardner, of Code and Theory, discussed the innovations through new platforms, stating, “Most of the interesting storytelling ideas are coming from social platforms, not the storytellers themselves.” Kathryn Minshew of The Muse noted that, “Social platforms have improved the ways stories can be told. Our expectations of stories have been raised. Social media isn’t kind to jargon. Trust is a core component.”
While at Cannes, Dan Gardner of Code and Theory also co-hosted a luncheon discussion with Mark Penn, Managing Partner and President of The Stagwell Group at The International Advertising Association’s annual Cannes tent. Gardner and Penn discussed new agency holding models. Stagwell Group’s fund, Stagwell Media LLC, acquired a majority stake in Code and Theory in 2016.
ABOUT CODE AND THEORY
Code and Theory is a digital-first creative agency that designs products and brand experiences across platforms. The agency has helped to redefine media with clients including Bloomberg, The LA Times, Vogue and Mashable and enables brands like Maybelline New York and Burger King to connect with new and existing consumers. Recognized as one of the top 10 most innovative companies in design by Fast Company in 2015, Code and Theory employs more than 350 people. For more information visit codeandtheory.com.