Yonder Music Hear Forever

Yonder App Usability Challenges

Since its launch in early 2016, Yonder grew rapidly to over 1 million users across Malaysia, Indonesia and Bangladesh, but struggled to retain its existing customer base due to usability challenges within the app.

It's All About the Content

We realized that we needed to consolidate all the discovery features for user ease into a single section of the app, and reduce all the unwanted and superfluous secondary features. We focused on making a robust editorial voice and suggestions that helped the users. More than anything, a functional search would be critical to users who are interested in easily finding the music they want to hear.

A Personalized Experience for Every User

Conscious of the fact that music is personal, and interests vary based on territory, age and individuals, we started looking into new content suggestions that could be offered to users. People love to connect with other music fans and artists, share playlists, and feel like part of a community, which was further encouraged by our playlist curation features, and karaoke.

New and Innovative Features

We also introduced a few new features. A new core Karaoke feature, with a low barrier of entry and a highly-consumptive and shareable format, made for a highly adductive and community building experience for the users. Users would be able to then share 29 seconds of their recordings with other Yonder users and on their favorite social networks. In addition, the format encouraged community interaction through liking, sharing, and duets. The highly customizable clips and static or animated stickers enabled extra visual dimension to the performances. Local artists could contribute and collaborate through the karaoke, promoting the local cultural environment, and catalyzing exposure. Song lyrics synchronized to the music playback whenever they were available by license.

Personalized Experience for Every User

We were resolved to form a one-to-one relationship with every user and retain them through personalized features and content recommendations. The experience would be enhanced through in-app messaging, meaningful content recommendations, and features that adapt and optimize based upon each user’s interests and usage. We provided Yonder with the toolkit to plan, manage, publish and optimize content to deliver contextually relevant personalized experiences.