Bridging the Museum's Physical and Digital Experiences
- ClientThe Jewish Museum
- IndustryGovernment & Education
- CapabilitiesContent strategy · Content Modeling · User interviews · Information Architecture
Designing a dynamic mobile tour experience
The Jewish Museum approached us to create a compelling and flexible digital companion tour to enhance their on-site experience. We needed to drive visitor engagement and leverage the new tool to increase awareness and distribution.
Key Takeaways
Boost engagement with digital tours.
Utilize SPA and headless CMS.
Integrate physical and digital experiences.
Technical Approach
We also implemented the experience as an Angular Single Page Application (SPA), which uses Contentful as a “headless” CMS for content Authoring. The headless CMS makes the content accessible through a RESTful API, allowing the application to follow the Create Once Publish Anywhere (COPA) paradigm. Created richer in-person connection with the artworks before them, keeping users in the moment, while providing opportunities to get closer looks and learn more. Used motion to extend the intuitive nature of the audio tour experience, clarify UI moments
A multi-faceted strategy to deliver visitor engagement, integrated scenes with the permanent collection in a seamless experience, a flexible content architecture that was easy to manage and could evolve over time, a way of capturing visitor behavior data, and an expression of the museum’s mission and the Jewish identity.
What We Did
App
Developed a user-friendly mobile application for visitors.
Content
Curated engaging digital content to enhance visitor experience.
Platform
Implemented a robust digital platform for exhibitions.
Customer Experience
Enhanced visitor interactions through personalized services.
Seamless, accessible visitor experience.
In the Press
Built a minimal and intuitive IA that was highly accessible and functions as a seamless companion to the artworks, anchoring visitors in the moment.
In the Press
Created a consistent experience between on- and off-site applications, grounding users in this new context and encouraging exploration wherever they are.
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