Providing Provocative, Alternative and Irreverent Video Content

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As a hot new entity in the world of video content, our first challenge was to create a future-facing identity for Pulped. It deserved a visual language fitting its alternative, irreverent lens that would drive interest and affiliation. Pulped needed to play up its unique edginess and differentiate itself from its peers.

Next it needed a platform from which to shout and share its content—a home to evolve its brand and reinforce its raw and unconventional qualities. Or, in its own words, the design should “scream from the rooftops that Pulped thinks it is different from all the other online television providers.”

The website needed to stand out from the crowd as much as its content and tone of voice—without hindering the viewing experience or detracting from the content itself.

The site itself had to host a variety of content types and forms—video and written, short-form, long-form, episodic and non-episodic—and be super easy for its content editors to manage.

Logo

After iterating on many logo concepts exploring Pulped’s brand values and symbolism around "video," the team fell in love with a bold, cinematic and unapologetic logo. The glitch effect adds a raw, rebellious edge, setting the brand in a realm of errors, disruption and retro technology, which can be carried through to inspire other applications. The glitch, which can morph over time, looks dynamic even when it's stationary and also lends itself very well to motion, allowing for a constantly shifting, unique identity.

Color

With black as its primary color, Pulped lives in a cinematic, alternative universe. Splashes of modern, provocative color add a youthful edge—a twist on the tones found on screen test cards. Black borders and outlines give it a retro feel and unapologetic, hard edges.

Type

A combination of heavy uppercase extended and condensed fonts allow for a versatile typographic system for promoting content while creating an in-your-face aesthetic.