Driving Awareness and Education Towards Agile Practice Within Pfizer
- ClientPfizer
- IndustryHealth & Wellness
- ServicesCustomer Experience
- CapabilitiesCurrent Site and Opportunity Analysis · Analysis and Strategy · Opportunity Analysis
Transforming Pfizer with Agile Practices
Pfizer Executive Leaders have been driving transformation within the organization by implementing Agile practices on every vertical of the organization.
Code and Theory was selected to imagine, design, and produce the elements of the Agile awareness campaign within Pfizer leadership teams at a global level. The project itself has been conducted in an Agile way in a very short timeframe by an integrated and ultra-collaborative Code and Theory / Pfizer Digital team.
The campaign is rich and diverse, and comprises multiple aspects, from digital touchpoints, to physical and printed educational material, Agile serious game activities, to a series of videos designed to generate awareness and excitement around the Agile transformation efforts at Pfizer.
The campaign resulted in onboarding 300 leaders from 55 countries into the Agile program and changed the way Pfizer teams work and collaborate with the organization at large.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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