Creating Connective Tissue to Drive Engagement

Meta For Business sought to drive revenue, reduce support costs, and increase user engagement across its portfolio of business products, including Facebook Ads, Meta Business Suite, Blueprint, inspiration content and support. They partnered with Code and Theory to bring an outside perspective and work iteratively through design.

In the pages ahead, you’ll see how we approached connecting experiences across the portfolio, from early ideation through design exploration. We’ll also explore the outcomes this work was built to support, including stronger engagement and more efficient support.

Immediately, our team recognized that the Meta For Business website featured an array of in-depth and insightful products and resources, but poor UX and information architecture was hindering engagement and creating obstacles to revenue. Code and Theory identified three tangible ways to reduce complexity, create more opportunities for discovery, and solidify Meta For Business’ value proposition for business users: creating an easy-to-navigate home base, making content easier to understand, and elevating exploration.

Through these prototypes, Meta for Business can help users understand its offerings' full breadth and value, drive usage and help business owners see results. At the end of the engagement, we provided a unified product ecosystem for its users and positioned Meta to develop and test these prototypes across segments of its user base.