Designing The Digital Presence For a Formidable New Brand
- ClientBlackstone
- IndustryReal Estate
- ServicesTechnology
- CapabilitiesWeb Development · Content strategy
Unified Brand and Visual Identity for Legence
Therma Holdings is a family of companies whose services span the life cycle of a building, from sustainable construction advisory and consulting, to design and construction services like mechanical, electrical, plumbing and controls. This diverse set of companies is united by one thing: a shared commitment to making buildings healthier and more sustainable. They set out to create a brand that unified their portfolio of companies under one umbrella brand that better embodied this shared commitment. From this exercise, the Legence brand was born, along with a strong visual identity: precise, energetic, and distinctive.
Key Takeaways
Unified brand enhances market recognition.
Advanced design elevates digital presence.
Cohesive identity strengthens market position.
Crafting a Cohesive Online Identity
Code and Theory came in to translate this exciting new brand onto the web. Taking inspiration from the existing brand mark, colors, and type, our team worked with the client to dig even further into what the brand should look and sound like online.
Olympic-Inspired Design for All Audiences
The visual design continued to take inspiration from Otl Aicher’s 1972 Munich Olympics, while incorporating strong industrial, natural, and human imagery. The new site directly messages and meets the needs of Legence’s key audiences:
EMPLOYEES
We coalesced existing employees around a specific mission to build sustainably and responsibly
PROSPECTS
We presented future employees with a brand that knows itself and nurtures its talent
PROFESSIONALS
We created a destination for building owners and managers to locate expertise to expand their ESG and decarbonization efforts
What We Did
Brand Identity
Website
Branding
Customer Experience
Content
Related work
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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