Reinventing Ebony for a New Generation
- ClientEbony Media Operations
- CapabilitiesContent strategy
Reinventing Ebony for a New Generation
Ebony has been the standard-bearer brand for the African American market since 1945, but the magazine was in dire need of a reinvention.
After a successful print redesign, Ebony partnered with Code and Theory to reinvent its 65 years of history for a new generation of readers.
The goal was to inspire the African American community today—the young parents, children, students, artists, and entertainers—to re-engage with the brand.
This involved redefining Ebony's publishing offerings, with Code and Theory collaborating with Ebony editors to translate their print voice into an interactive experience.
Key Takeaways
Revitalized Brand Engagement and Relevance
Enhanced Digital Publishing Capabilities
Strategic Market Leadership Reestablished
All of the publishing innovations that make up the new Ebony.com are housed in a stunningly beautiful site. Code and Theory was inspired by the unparalleled beauty and significance of Ebony's historical imagery. The same energy and enthusiasm that made Ebony a standard-bearer in 1945 was rethought for the digital medium. The new Ebony.com reminds users that the creative force that has always fueled Ebony is alive and well and relevant as ever.
The new site layout and content features will re-establish Ebony as the leader in the African American market and give this historical brand a bright future.
What We Did
Website
Developed a user-friendly site to enhance online presence.
Content
Created engaging articles to attract and retain readers.
Platform
Built a robust platform for seamless user interaction.
Brand Identity
Established a cohesive brand image across all channels.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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