DSQUARED2
- ClientDSQUARED
- IndustryFashion & Beauty
- CapabilitiesContent strategy · Brand Foundation
Code and Theory enhanced DSQUARED2's digital engagement strategy
Knowing that its main audience had become increasingly mobile and digitally-savvy, DSQUARED2 came to Code and Theory to challenge its thinking on how design, content and technology can be used to best engage its target audience.
Key Takeaways
Enhanced brand engagement through lifestyle content
Modular design supports seamless updates
Strengthened brand identity and global appeal
A transformative and modular approach allowed the new DSQUARED2 website to change with every new season.
Colored modules reflective of collection and campaign imagery were utilized on the main pages to create an immersive and exciting experience for every user.
Designing with a modular system not only allowed us to cater to multiple content types, but it also enables DSQUARED2 to manage future progression of the platform.
“We wanted to engage our customers through editorial content and allow them a window into the DSQUARED2 world. Code and Theory helped us do just that.”
The brand wouldn’t be without Dean and Dan Caten, the identical twin brothers, founders, and owners of DSQUARED2.
They are the visionary leaders and the living embodiment of the brand, and loved by fans of DSQUARED2 around the world.
Our goal was to capture their stories and experiences as a means to reconnect fans and introduce new customers to the brand’s history and larger-than-life persona.
Wherever possible, we incorporated Instagram modules that gave users an insight into the DSQUARED2 lifestyle. By showing looks and garments in a real-world setting—with Dean and Dan at the center of all the action—users could get a behind-the-scenes peek into the DSQUARED2 lifestyle.
The company and its founders, Dean and Dan, have creative interests wider than fashion.
This presented an opportunity to integrate engaging lifestyle content throughout the site. By including categories like music, art, cinema, food, and travel, users could get a better idea of the brand’s personality beyond its fashion sense.
We brought together all this material in a “Brand” section on the website, where users could browse through editorial content, interact with imagery, and even watch a live stream of a DSQUARED2 fashion show. To encourage social activity, each piece of content was shareable.
The result? A sophisticated, editorialized design that allows the international fashion house to express its true self online.
What We Did
Content
Developed engaging content strategies.
Platform
Built a robust platform for user interaction.
Website
Launched a responsive website for better accessibility.
Customer Experience
Enhanced customer experience through feedback integration.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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