Relaunching Swiss media’s most iconic company

Blick is a 65-year-old Swiss media brand with a long legacy and a massive reach, but it faced a familiar problem: audience habits are changing fast while the industry is under pressure. As AI reshapes media, ad revenue declines, and younger audiences become harder to reach, the brand needed to evolve without losing what made it iconic.

This relaunch sets a modern vision for Blick and brings it to life through a refreshed, cohesive experience. The work updates how the brand shows up, how people engage with its journalism, and how it competes in a shifting media economy. The result is a clearer positioning built to earn attention from the next generation.

Blick’s relaunch brought a clearer, modern vision for the future of news to life across Blick.ch and its native apps, pairing updated branding and a design system with a more mobile-friendly experience. It also introduced new publishing options and an optimized back end, giving the team a stronger foundation to refresh how stories are produced and experienced. With AI-powered features like article listening, summaries, and an “Answers” section, readers now have more ways to engage with reporting in the moments they have.

For Blick, the change wasn’t just visual—it reshaped how the newsroom thinks about reaching the next generation. Formats like Blick Bites build on BlickTV and reflect modern browsing behavior, while still guiding people from snackable video into deeper articles. On the business side, the experience supports a robust advertising model and personalization, including a richer sports destination with live scores, play-by-play, and streaming. Together, the relaunch broadens what Blick can offer in one place and helps attract users to Blick+ while reinforcing the brand as a go-to source for breaking news.