Connecting Amazon Ads with small businesses everywhere

Understanding the landscape

Over 90% of businesses are small businesses. To earn the trust and ad dollars of this massive, multi-hyphenate audience, we first had to understand them.

So we led focus groups, conducted social listening, and dove into the latest economic data. What we discovered was a community of hard workers who wear every hat. They needed solutions that are flexible, scalable, and work fast. Just like them.

Delivering the message

We meticulously built our campaign, "Ads That Work as Hard as You Do," upon a shared language: hard work.

Our platform honored the nonstop effort of small business owners everywhere — and promised we would be worthy of it. Our execution proved it, with a unique visual metaphor that showed new customers are never more than an arm's length away with Amazon Ads.

Harnessing data to drive results

It’s one thing to talk about hard work. We knew Amazon had the bonafides to back it up. Because Amazon isn’t just an ad platform; it’s a people platform where customers shop, stream, read, listen, search and even more.

Our campaign tapped into this truth, demonstrating how Amazon’s data and insights ensure every ad works hard.

From corporate competitor to colossal collaborator

Ads That Work as Hard as You Do was another high-performing collaboration between our agency and Amazon Ads — one that demonstrated how to effectively connect Amazon Ads with its audience by fostering closer relationships with their customers.