Burger King's Grilled Dogs
In 2016, Burger King tapped Code and Theory to help launch their first product using both sides of the grill — Grilled Dogs.
In an already-cluttered fast food market, Code and Theory needed to introduce Grilled Dogs to the world in a way that would expand Burger King’s offerings in the minds of its consumers, while leveraging WHOPPER’s brand equity.
Code and Theory led an effort to create the most epic employee training video of all time, starring none other than the OG Dogg, Snoop Dogg. This video was so surprising and shareable, employees couldn’t help but fan the flames on social. Within 24 hours, the rest of the world joined the chorus, making Grilled Dogs one of the most successful and recognized product launches of the last decade.