In 2016, Burger King tapped Code and Theory to help launch their first product using both sides of the grill — Grilled Dogs.
In an already-cluttered fast food market, Code and Theory needed to introduce Grilled Dogs to the world in a way that would expand Burger King’s offerings in the minds of its consumers, while leveraging WHOPPER’s brand equity.
Code and Theory led an effort to create the most epic employee training video of all time, starring none other than the OG Dogg, Snoop Dogg. This video was so surprising and shareable, employees couldn’t help but fan the flames on social. Within 24 hours, the rest of the world joined the chorus, making Grilled Dogs one of the most successful and recognized product launches of the last decade.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com