Retail and E-Commerce

We Partner with Global Companies to Scale and Grow Their Business

Armed with a data-centric approach, we focus on the metrics that matter most for growing and sustaining our client's E-commerce businesses:

  • Boosting conversion
  • Growing customer lifetime value (CLV) and average order value (AOV)
  • Decreasing customer acquisition cost (CAC)
  • Resolving cart abandonment
  • Driving loyalty and retention
  • Increasing returning visitors
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YETI

From Browsing to Buying: Elevating YETI’s E-commerce Experience

We designed and engineered YETI's customer-centric e-commerce experience to educate, inspire and convert — at scale.

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  • Improved the E-commerce experience by reimagining the discovery-to-conversion flow
  • Engineered reusable and highly configurable components to scale across the website
  • Strategy, design and engineering completed in less than six months
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Champion

Evolving an Iconic Brand For a New Generation

We led strategy and design for Champion's flagship experience, improving every metric less than six weeks after launch.

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  • +17% Average order value (AOV)
  • +26% Average revenue / user (ARPU)
  • +3% Conversion rate
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Thrive Market

Growing a Billion Dollar E-commerce Brand

In less than four months we built a personalized shopping experience and accelerated sign-ups to drive conversion.

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  • +9.7% Membership sign-ups
  • +16% First-time orders
  • +33% Customers completed orders in-app
  • +24% Faster speed to check out
  • E-Commerce Award Winner in The Webby Awards, Fast Company Innovation by Design, W3 Awards and more
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Lucid Motors

Crafting a Journey of Luxury

We transformed Lucid's marketing website into a digital showroom—where luxury is an experience.

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  • +18% Engagement rate
  • +7,246% Sign-Ups
  • Winner - Best Interactive Experience in Mediapost's Automotive Awards
We’ve made a quantum leap in the success of how people are shopping on YETI.com.
Ginny Golden | Executive Creative Director, YETI

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Experience change.

The World's Most Trusted E-Commerce Brands Trust Code and Theory

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As the only agency with 50% creative and 50% engineering talent, we accelerate E-commerce growth through technology-first, creative solutions.

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