Crafting Retail Experiences that Engage, Convert, and Scale
Armed with a data-centric approach, we focus on the metrics that matter most for growing and sustaining our client's E-commerce businesses:
- Boosting conversion
- Growing customer lifetime value (CLV) and average order value (AOV)
- Decreasing customer acquisition cost (CAC)
- Resolving cart abandonment
- Driving loyalty and retention
- Increasing returning visitors
From Browsing to Buying: Elevating YETI’s E-commerce Experience
We designed and engineered YETI's customer-centric e-commerce experience to educate, inspire and convert — at scale.
- Improved the E-commerce experience by reimagining the discovery-to-conversion flow
- Engineered reusable and highly configurable components to scale across the website
- Strategy, design and engineering completed in less than six months
Evolving an Iconic Brand For a New Generation
We led strategy and design for Champion's flagship experience, improving every metric less than six weeks after launch.
- +17% Average order value (AOV)
- +26% Average revenue / user (ARPU)
- +3% Conversion rate
Growing a Billion Dollar E-commerce Brand
In less than four months we built a personalized shopping experience and accelerated sign-ups to drive conversion.
- +9.7% Membership sign-ups
- +16% First-time orders
- +33% Customers completed orders in-app
- +24% Faster speed to check out
- E-Commerce Award Winner in The Webby Awards, Fast Company Innovation by Design, W3 Awards and more
Crafting a Journey of Luxury
We transformed Lucid's marketing website into a digital showroom—where luxury is an experience.
- +18% Engagement rate
- +7,246% Sign-Ups
- Winner - Best Interactive Experience in Mediapost's Automotive Awards
“We’ve made a quantum leap in the success of how people are shopping on YETI.com.”
The World's Most Trusted E-Commerce Brands Trust Code and Theory
As the only agency with 50% creative and 50% engineering talent, we accelerate E-commerce growth through technology-first, creative solutions.
About Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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