Press | April 7th 2015

Code and Theory Work Recognized in 19th Annual Webby Awards

NEW YORK, SAN FRANCISCO — Code and Theory’s work with the Los Angeles Times, San Francisco Travel, Visit California, New York State, Bloomberg, Rockwell Group, and the BURGER KING® brand has been recognized across twelve categories for a total of five Nominations and seven Official Honoree designations in the 19th Annual Webby Awards:

LATIMES.COM

The new latimes.com was nominated alongside websites like Virgin America and Cool Hunting in the "Best User Experience" category, and is also up for "Best News Site for Mobile" alongside competitors like Buzzfeed and Mashable. It was also listed as an Official Honoree in the "Best News Site" category.

VISIT CALIFORNIA

The new visitcalifornia.com, which launched in January 2015 and is the embodiment of Visit California’s “Dream Big” brand marketing platform, was nominated for "Best Association Website."

SAN FRANCISCO TRAVEL Association

The San Francisco Travel Association's new website, which launched in October 2014, is also a Nominee in the "Best Association Website" category.

CODEANDTHEORY.COM

Code and Theory's own website is up for "Best Professional Services Website" alongside competitors like Freelancer.com and PWC's "Extraordinary Challenges" website.

The agency also received "Official Honoree" designations for the following projects and campaigns:

NY.GOV

The new NY.gov, which launched in November 2014 and provides a best-in-class digital experiences for New York State's diverse citizens, was named an Official Honoree in the "Best Government Website" category.

Bloomberg Business

Launched in January 2015, Bloomberg Business was the first-ever flagship destination for everything within the Bloomberg media universe. The site was recognized as an Official Honoree in three categories: "Best News Website," "Best Navigation" and "Best Visual Design (Aesthetic)."

Rockwell Group

Rockwell Group, one of the most influential architectural design groups in the world, unveiled its new visually-immersive website in November 2014. The flexible, dynamic homepage earned it an Official Honoree nod in the "Best Home Page / Welcome Page" category.

Burger King: "Chicken Fries Are Back"

The digital-first campaign to bring back Burger King's beloved Chicken Fries helped the brand turn millennials into brand ambassadors and contributed to one of Burger King's biggest sales months in years. It was listed as an Official Honoree in the "Interactive Advertising: Viral Marketing" category.

ABOUT CODE AND THEORY

Code and Theory is an independently-owned and creatively-led agency that creates products, content and campaigns across physical and digital worlds. Through Brand, Product, and Industrial Design, the agency helps clients innovate in a digital-first world. They are known for helping to redefine media with clients like Bloomberg, Los Angeles Times, Vogue and Mashable, and enabling brands like Dr Pepper and BURGER KING® better connect with new and existing consumers. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.

ABOUT THE WEBBY AWARDS

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Grey Goose, Vitamin T, Shocase, Engine Yard, AdAge, Gigya, Internet Week New York, Deloitte, Code and Theory, Happy Fun Corp, net magazine, VentureBeat, GeekWire, Techweek, Protein, 99u, FITC, SoDA, Tech Cocktail, Digital Content Next, Internetworld, The Drum, Dailymotion, and CoolHunting.

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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

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