Press | October 30th 2019

Code and Theory Promotes Ben Berentson to Managing Director, NY

UN5 A0144

Code and Theory announced today that Ben Berentson has been promoted to Managing Director of the agency’s New York headquarters, effective immediately. In his new role, Ben will oversee the team of 250 employees in the New York office. Prior to his role as Managing Director, Berentson was Group Director of Creative Strategy, where he oversaw both the Creative Strategy and Data, Analytics, Research departments, and led innovative digital programs for such clients as CNN, Mars, NBC, CNBC, and Comcast.

Berentson will continue to report to Code and Theory President, Michael Treff. Under Treff’s leadership, the agency has experienced double-digit growth year-over-year—defying the downward trends in the industry—doubled its employee count across 6 global offices, and garnered numerous awards.

“Having come from the client side, Ben has been able to bring a unique perspective in that he hasn’t been burdened by traditional agency thinking. Since joining Code and Theory, he has been a driving force in ensuring we continue to advance our capabilities, find new ways to provide value for our clients, build great teams that bring new perspective and excellence to our agency, and champion a results-focused approach to creative problem solving.” – Michael Treff, President

Berentson has been with Code of Theory since 2016, and earned a Bachelor of Arts in English Literature and History from Brown University.

About Code and Theory

Founded in 2001, Code and Theory is a strategically-driven, digital-first creative agency that lives at the intersection of design and technology. With 500 employees across 6 global offices, it solves consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape. Over the years, their work has spanned industries and entire ecosystems, with client partnerships including adidas, CNN, NBC, J.P. Morgan Chase, Bloomberg, Vogue, Hearst Magazines, Mars, Unilever, and others.

Says a Lot —

Latest

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline

News — 

Ad Age | Marketing In The Metaverse —What Science Fiction Can Teach Brands About Web3

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

News — 

Muse by Clio | Don't Talk to Me About NFTs and the Metaverse

News — 

AIGA Eye on Design | The Era of Rebellious Web Design Is Here

News — 

Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

We Are a Digital-First Creative Agency

What We Do

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Research & Testing

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business, Consulting & Design Transformation

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com