Code and Theory announced today that Ben Berentson has been promoted to Managing Director of the agency’s New York headquarters, effective immediately. In his new role, Ben will oversee the team of 250 employees in the New York office. Prior to his role as Managing Director, Berentson was Group Director of Creative Strategy, where he oversaw both the Creative Strategy and Data, Analytics, Research departments, and led innovative digital programs for such clients as CNN, Mars, NBC, CNBC, and Comcast.
Berentson will continue to report to Code and Theory President, Michael Treff. Under Treff’s leadership, the agency has experienced double-digit growth year-over-year—defying the downward trends in the industry—doubled its employee count across 6 global offices, and garnered numerous awards.
“Having come from the client side, Ben has been able to bring a unique perspective in that he hasn’t been burdened by traditional agency thinking. Since joining Code and Theory, he has been a driving force in ensuring we continue to advance our capabilities, find new ways to provide value for our clients, build great teams that bring new perspective and excellence to our agency, and champion a results-focused approach to creative problem solving.” – Michael Treff, President
Berentson has been with Code of Theory since 2016, and earned a Bachelor of Arts in English Literature and History from Brown University.
About Code and Theory
Founded in 2001, Code and Theory is a strategically-driven, digital-first creative agency that lives at the intersection of design and technology. With 500 employees across 6 global offices, it solves consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape. Over the years, their work has spanned industries and entire ecosystems, with client partnerships including adidas, CNN, NBC, J.P. Morgan Chase, Bloomberg, Vogue, Hearst Magazines, Mars, Unilever, and others.