Inc.com | What Really Matters in Web Design
In her most recent piece for Inc.com, reporter Jill Krasny spoke with Senior Content Strategist Matt Chmiel about what matters most in website design.
Among other things, Chmiel discussed why refreshing a design "just for refreshing's sake" isn't a sound strategy. He also touched on the importance of design flexibility to ensure an adaptable presentation of content.
To read the full article, click here.
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Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.
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Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
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We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
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We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
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