Inc.com | What Really Matters in Web Design
In her most recent piece for Inc.com, reporter Jill Krasny spoke with Senior Content Strategist Matt Chmiel about what matters most in website design.
Among other things, Chmiel discussed why refreshing a design "just for refreshing's sake" isn't a sound strategy. He also touched on the importance of design flexibility to ensure an adaptable presentation of content.
To read the full article, click here.
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What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
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Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
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We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com