Meet Code and Theory at Cannes 2026
Amid an ever-growing number of overhyped AI tools and fake experts, Code and Theory is showing up at Cannes focused on what actually matters: building real relationships, solving meaningful problems and partnering with the leaders ready to create change.
Since 2001, Code and Theory's 50% creatives, 50% engineers model has been trusted by the world's biggest businesses to solve complex problems where brand, experience, data, and technology collide.
We’re bringing that ethos to life — all just steps from the beach.
Emails and calls can happen anytime. For us, Cannes is about in-person conversations and connections. Grab some time with us now.
Experience marketing’s first agentic operating system
The Machine
How can you cut 20% of your marketing operations, without changing the tools your team uses today? The Machine, marketing’s first agentic operating system, layers AI agents across your existing stack — Figma, Slack, Adobe, Teams, your dashboards, and more — turning disconnected workflows into one system.
Less than six months since launch, The Machine is already trusted by Fortune 100 leaders, earned recognition from Adweek, The Drum, Forbes, and helped win Code and Theory The One Show's inaugural AI Pioneer award.
Get in touch to book a demo of The Machine at Cannes.
Introducing The Creative Intelligence System
49% of incremental sales come down to creative quality. What if you knew which creative would work before any budget is spent or anything is shipped?
That was the inspiration for the Creative Intelligence System (CIS), marketing's pre-launch creative intelligence engine, which we just launched at Adobe Summit 2026. Built with Adobe, it uses synthetic personas drawn from your real Adobe Experience Platform data to surface what will resonate with your audience, and why. Plus, it lives in the tools your team already uses, like GenStudio, AEM and browser extensions. Learn before you launch, not the other way around.
Book a demo to experience CIS at Cannes.
Shaping the Future of Digital Innovation
We're in the middle of the biggest shift in the attention economy since the rise of social media. Buyer behavior is rewiring in real-time. AI is exploding. Holdcos are imploding. Businesses know they need new tools and ideas, but don’t know where to start.
Code and Theory was built for moments like this.
Since 2001, we've been trusted by the world's most ambitious brands to simplify complexity and accelerate growth. In the last few years, as AI upturned the industry, we've turned it into a major opportunity, growing our team, portfolio and earning industry recognition.
One Show’s Creative AI Pioneer (2026)
Ad Age A-List (2026)
ANA B2B Agency of the Year (2024, 2025)
Adweek Innovation Agency of the Year (2025)
2x Fast Company Most Innovative Company (2025)
Ad Age B2B Agency of the Year (2025)
Ad Age Business Transformation Agency of the Year (2024)
Global Ace Awards Creative Agency of the Year (2024, 2025)
Campaign Digital Innovation Agency of the Year (2025)
Shorty Awards Innovation Agency of the Year (2025)
Digiday Innovation Agency of the Year (2025)
The Drum's Agency to Watch (2025)
The pressure and pace of the industry isn't slowing down. But neither are we. Find us at Sport Beach, or start the conversation now.
