Nasdaq Disruptors | Dan Gardner Interview
Code and Theory Co-Founder/Co-CEO Dan Gardner sits down with Elyse Southwell, host of NASDAQ's Disruptors series, to talk about what it really means to be "digital first," the difference between communication problems and business challenges, and brands becoming publishers.
"The idea of 'brand as publisher' is critical and obviously necessary," Gardner said. "In the old days of communication advertising, it was pretty easy, you create one thing and message it to many. Now people are connected in many ways and there's an expectation to be more personal, and a brand can deliver more than one message to make that personal connection."
Watch the full interview
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Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com