Code and Theory Co-Founder/Co-CEO Dan Gardner sits down with Elyse Southwell, host of NASDAQ's Disruptors series, to talk about what it really means to be "digital first," the difference between communication problems and business challenges, and brands becoming publishers.
"The idea of 'brand as publisher' is critical and obviously necessary," Gardner said. "In the old days of communication advertising, it was pretty easy, you create one thing and message it to many. Now people are connected in many ways and there's an expectation to be more personal, and a brand can deliver more than one message to make that personal connection."
Born in 2001, Code and Theory is a technology-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.
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We provide a range of offerings built to support the entire ecosystem.
Data, Research & Testing
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
BusinessConsulting & Design Transformation
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
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Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
