News | July 1st 2021

AgencySpy | Code and Theory’s Kettle Named Lead Creative Agency for Ashley Homestore

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Originally published in AgencySpy by Kyle O’Brien

After competitive review, Code and Theory’s Kettle, which was acquired by the digital-first creative agency in August 2020, was selected as the lead creative agency for home furnishings retailer, Ashley HomeStore.

Having experienced good business momentum coming out of the pandemic, Ashley HomeStore is embarking on a new, full-scale evolution of its brand and in the new partnership, Kettle is set to modernize the brand’s approach to connecting with current audiences and to reach a new, younger demographic.

Kettle will launch a 360° integrated campaign that will connect the entire Ashley HomeStore experience across all of the brand’s touchpoints in Q4 2021.

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