| July 1st 2021

AgencySpy | Code and Theory’s Kettle Named Lead Creative Agency for Ashley Homestore

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Originally published in AgencySpy by Kyle O’Brien

After competitive review, Code and Theory’s Kettle, which was acquired by the digital-first creative agency in August 2020, was selected as the lead creative agency for home furnishings retailer, Ashley HomeStore.

Having experienced good business momentum coming out of the pandemic, Ashley HomeStore is embarking on a new, full-scale evolution of its brand and in the new partnership, Kettle is set to modernize the brand’s approach to connecting with current audiences and to reach a new, younger demographic.

Kettle will launch a 360° integrated campaign that will connect the entire Ashley HomeStore experience across all of the brand’s touchpoints in Q4 2021.

Says a Lot —

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What We Do

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.

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Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com