Maybelline New York has launched a new YouTube Series called “Maybelline x NikkieTutorials MakeUp Like This.” Code and Theory collaborated with the Maybelline New York team on the concepting of the series, video production and launch strategy.
The episodes are hosted by social media star and champion of the Power of Makeup, NikkieTutorials. Each episode features a special guest star who joins Nikkie to take on a surprise beauty challenge.
The series is the first entertainment-based educational series from Maybelline New York, helping fans learn about the latest makeup trends, how to master the application techniques, and what products can be used to get the look -- giving her the inspiration she seeks and the confidence to Make It Happen for herself.
The latest episodes can be viewed on Maybelline New York’s YouTube channel with new content posted every Monday.