CODE AND THEORY × THE WALL STREET JOURNAL

The Orchestration GapWhy AI Investment Isn’t Driving Enterprise Performance

Companies have invested heavily in AI, but many are struggling to turn individual gains into coordinated performance. Learn what you need to do next.

Disconnection is the gap.
Orchestration is the fix.
Close the gap. Get in touch.

About Code and Theory Network

Code and Theory is the digital transformation agency where the C-suite comes together to create change. Our differentiated balance of 50% creatives and 50% engineers at scale allows us to bring strategy, creativity and technology together in one integrated offering. This enables our clients to gain competitive advantages in how they operate, market and serve their customers. Code and Theory is Stagwell’s (STGW) digital transformation network, which includes its flagship agency, Code and Theory, along with Create. Group, Current, Instrument, Kettle, Left Field Labs and Truelogic. Code and Theory is the most decorated agency of the past three years, with 20 top agency honors, including Ad Age, Adweek and Fast Company. Our clients include Amazon, IBM, JPMorganChase, Microsoft, NBC and the NFL. For more, visit codeandtheory.com.

Let’s get to work. Start a conversation.

newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Decode

Keep up with the culture, one newsletter at a time. Subscribe to DECODE:

Find Us

One World Trade Center,


69th Floor


New York, NY 10007



© 2026 Code and Theory, LLC. All rights reserved.