Code and Theory named a major player in IDC MarketScapes for experience design and experience build services

New York, NY — November 3, 2025 — Code and Theory has been named a Major Player in the IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment (Doc #US52973225, October 2025) and the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment (Doc #US52973125, October 2025).

The IDC MarketScapes assess the capabilities and strategies of leading providers, helping organizations design, build and optimize customer experiences across digital channels.

Dan Gardner, Co-Founder of Code and Theory, says: “We believe this recognition underscores our belief that creative excellence and engineering precision must operate in sync to deliver business impact. We’ve built a system that connects creativity, data and technology, helping our clients design and build experiences that not only engage customers but also deliver measurable growth.”

How We Deliver Value

Across design and build, Code and Theory helps enterprises translate creativity and technology into measurable growth. Our orchestration of proprietary systems drives precision in delivery, intelligence in creativity and longevity in transformation.

How we deliver with precision and scale.

Our proprietary delivery model, Experience Design Supply Chain (XDSC), brings structure to creativity and turns ideas into scalable systems.

By uniting brand strategy, modular design and engineering workflows, we’re able to deliver consistency and speed without compromising craft. It’s how we move from concept to launch with the same precision as the products we build.

How our creativity learns and adapts.

Creative Intelligence Infrastructure (CII) is where creativity meets intelligence combining behavioral data, adaptive design and AI to help ideas evolve in real time.

This gives brands a living feedback loop ensuring every experience learns from its audience and performs better with each interaction.

How we enable sustainable enterprise transformation.

The Enterprise Experience System (EXS) connects creativity to the enterprise by aligning brand identity, customer insight and technology into a single operational framework.

EXS enables organizations to scale transformation beyond individual campaigns to deliver lasting business impact.

Our Broader Momentum

Code and Theory has had one of its most impactful years yet. The agency was recently named, for the first time, to Forrester’s Commerce Services Landscape, Q3 2025, reflecting its growing role in shaping the future of commerce. It also earned 6x Agency of the Year honors (Ad Age, ANA, Digiday, The Drum, Campaign and Shortys) and continues to deliver award-winning digital experiences and campaigns for NFL, NBC, JPMorganChase, Thomson Reuters, Amazon and more than 30 additional Fortune 500 companies.

Get in touch to discuss your next project.

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About the Code and Theory Network

The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.

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Let’s get to work. Start a conversation.

newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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