Code and Theory Promotes Ben Berentson to Managing Director, NY
Ben Berentson, newly appointed Managing Director at Code and Theory.
“Having come from the client side, Ben has been able to bring a unique perspective in that he hasn’t been burdened by traditional agency thinking.”
Ben Berentson Promoted to Managing Director, New York
Code and Theory announced today that Ben Berentson has been promoted to Managing Director of the agency’s New York headquarters, effective immediately. In his new role, Ben will oversee the team of 250 employees in the New York office. Prior to his role as Managing Director, Berentson was Group Director of Creative Strategy, where he oversaw both the Creative Strategy and Data, Analytics, Research departments, and led innovative digital programs for such clients as CNN, Mars, NBC, CNBC, and Comcast.
Berentson will continue to report to Code and Theory President, Michael Treff. Under Treff’s leadership, the agency has experienced double-digit growth year-over-year—defying the downward trends in the industry—doubled its employee count across 6 global offices, and garnered numerous awards.
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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