IBM Selects Stagwell as Lead Creative Partner
Stagwell’s cross-network model offers the creative ambition and marketing capabilities an enterprise technology provider demands.
IBM today appointed Stagwell (NASDAQ: STGW), the global challenger network transforming marketing through AI, as its lead creative partner. Stagwell’s Code and Theory and Anomaly will work together as a single, unified creative force, together providing world-class brand and campaign creativity.
Working alongside IBM, Code and Theory and Anomaly will help evolve the “Let’s Create Smarter Business” campaign across channels and geographies. Stagwell’s technology-forward operating model ensures the creative work stays connected, consistent and moving at the speed IBM’s business demands.
Jonathan Adashek, SVP Marketing and Communications at IBM: “At IBM, we believe that innovation happens at the intersection of human ingenuity and technological capability. Code and Theory and Anomaly bring the creative and strategic strength we need, along with modern tools and an operating approach that will help us move faster, work smarter and deliver more connected experiences.”
Mark Penn, Chairman and CEO of Stagwell: “What this moment demands is creative force and operational precision simultaneously, at the speed the market now requires. Code and Theory and Anomaly bring the full range of what that takes, and operating as one team, under one accountability structure, they will deliver it. The convergence of the C-Suite is where this partnership lives, and that’s where IBM will win.”
Stagwell’s first work with IBM is expected in August 2026.
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About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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