Facing the Future: A Guide to AI and Design Transformation
Dan Gardner was invited to speak about how to navigate the rapidly evolving digital landscape at Web Summit Rio, an international technology conference that brought more than 30 thousand people to Rio De Janeiro in April 2023. In the video below of Dan's presentation, he explores a new paradigm of design transformation that addresses today's challenges, illuminates the role of AI in digital transformation, and how to increase an organization's readiness for change.
Classic digital transformation is often a reactionary optimization to create incremental improvements. We believe we need a new definition and a new practice of transformation that is design-driven. We can harness the power of the design process and thinking to fundamentally change the way companies operate.
Design Transformation at Code and Theory operates in service of generating future value. Internally, we position organizations to evolve their capabilities, foster a human-centric culture, and unite upon a shared vision. Externally, we enable businesses to identify new opportunities, invent solutions — and ship rapidly. Put simply, we design innovation and organization.
In our survey of business leaders, we found that at least 68% don’t believe they have the right culture for transformation — or the processes in place to be successful for even the next 5-7 years. And with tectonic disruptions being driven by new advancements in AI, your organization’s ability to evolve, to adapt, and to transform will be put to the test.
It’s clear that a new approach is needed. Get in touch to discuss how design transformation can help elevate your business, brand and culture.
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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