Director, Data and Analytics (Audience)

Our Data, Analytics and Research team is central to the strategy group at Code and Theory, the champions of understanding the audience, empowering informed decision-making, and enabling iterative optimizations and learnings. Our terrain extends across digital ecosystems, including experience design, marketing and campaign strategy, CRM, custom research, and analytics implementation. Bringing to the table a hybrid lens of data strategy and creative approach using first and third party sources and a range of methodologies, we develop audience insights, inform creative campaign concepting, help drive product strategy, and define the measurement and testing optimization approach.  


Partnering closely with our strategy, creative and production teams you will be the voice of the consumer and produce relevant, reliable data insights around the audience, define user behavior, build personas, and create user journeys to deliver the best products and campaigns. This role balances a hands-on, tactical approach and strategic positioning. You work across the three areas of specialty: Audience Intelligence, Product Intelligence, and Data Architecture.


  • Experience in a related role at a major website, digital agency, retail/e-commerce organization
  • Demonstrate the ability to clean, wrangle, analyze, visualize and distill data sets (small and large) into streamlined, actionable analyses and strategic recommendations 
  • Ability to clearly articulate and present insights and recommendations to creative and technical teams alike to inform strategy
  • Experience working within the following tools:
    • Audience research: MRI, GWI, social listening platforms
    • Digital Analytics Suites: Adobe Analytics (Omniture), Google Analytics
    • Testing / Personalization Frameworks: Adobe Target, Optimizely, Google Content Experiments, RichRelevance, Maxymiser
    • Business Intelligence / Visualization Suites: Google data studio, Looker, Mode, Tableau
  • Be an ambassador for the value-addition of incorporating good data strategy 
  • Lead, own and grow data and analytics offering within the assigned portfolio of new and existing clients
  • Coach, manage and lead junior team members to activate their existing skills and  inspire growth, learning and development
  • Develop, evolve and deepen partnerships with key internal and external stakeholders  


Innovation, conversation, and raw talent are great items on a resume. To excel in this role, it’d be helpful if you’re…

  • A problem solver; able to truly listen and understand clients’ business questions
  • In a position to translate the business requirements into learning agenda, technical specifications and identify the best/most innovative approaches to data
  • Naturally curious with a flexible attitude in shifting environments
  • Equally comfortable working autonomously as hyper-collaboratively
  • Able to adapt quickly to new or unfamiliar tools, data and problems, as well as develop end-to-end data strategy solutions for global clients
  • A strong presenter and communicator
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems.

We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.

At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.

Code and Theory is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

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We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

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We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at

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    New York, NY 10007

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