Our Data, Analytics and Research team is central to the strategy group at Code and Theory, the champions of understanding the audience, empowering informed decision-making, and enabling iterative optimizations and learnings. Our terrain extends across digital ecosystems, including experience design, marketing and campaign strategy, CRM, custom research, and analytics implementation. Bringing to the table a hybrid lens of data strategy and creative approach using first and third party sources and a range of methodologies, we develop audience insights, inform creative campaign concepting, help drive product strategy, and define the measurement and testing optimization approach.  

WHAT YOU’LL  DO

Partnering closely with our strategy, creative and production teams you will be the voice of the consumer and produce relevant, reliable data insights around the audience, define user behavior, build personas, and create user journeys to deliver the best products and campaigns. This role balances a hands-on, tactical approach and strategic positioning. You work across the three areas of specialty: Audience Intelligence, Product Intelligence, and Data Architecture.

ESSENTIALS

• Experience in a related role at a major website, digital agency, retail/e-commerce organization
• Demonstrate the ability to clean, wrangle, analyze, visualize and distill data sets (small and large) into streamlined, actionable analyses and strategic recommendations 
• Ability to clearly articulate and present insights and recommendations to creative and technical teams alike to inform strategy
• Experience working within the following tools:
• Audience research: MRI, GWI, social listening platforms
• Digital Analytics Suites: Adobe Analytics (Omniture), Google Analytics
• Testing / Personalization Frameworks: Adobe Target, Optimizely, Google Content Experiments, RichRelevance, Maxymiser
• Business Intelligence / Visualization Suites: Google data studio, Looker, Mode, Tableau
• Be an ambassador for the value-addition of incorporating good data strategy 
• Lead, own and grow data and analytics offering within the assigned portfolio of new and existing clients
• Coach, manage and lead junior team members to activate their existing skills and  inspire growth, learning and development
• Develop, evolve and deepen partnerships with key internal and external stakeholders  

WHAT IT TAKES

Innovation, conversation, and raw talent are great items on a resume. To excel in this role, it’d be helpful if you’re…

• A problem solver; able to truly listen and understand clients’ business questions
• In a position to translate the business requirements into learning agenda, technical specifications and identify the best/most innovative approaches to data
• Naturally curious with a flexible attitude in shifting environments
• Equally comfortable working autonomously as hyper-collaboratively
• Able to adapt quickly to new or unfamiliar tools, data and problems, as well as develop end-to-end data strategy solutions for global clients
• A strong presenter and communicator

We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.

At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.

Code and Theory is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.