Sun Drop was becoming a victim of its own success. After dropping a hot TV campaign to launch the product nationally, the brand’s awareness was at an all time high - kids across the country were even dressing as the “Sun Drop Girl” for Halloween. However, all this awareness and buzz was not translating into product trial. One of the key insights discovered was that while people were getting to know the name Sun Drop, they were hesitant to try it because they weren’t quite sure what it tasted like.
Enter the Sun Drop Taste Master: a character brought to life by Code and Theory in order to spread the word on how surprisingly good Sun Drop tastes. We created a variety of experiential activations that ran over a 6-week period and allowed our Taste Master to educate and encourage Sun Drop’s target to get a taste of the lemon, lime, orange flavor.
From drone sample drops, to 20 ft shopping carts running through the streets of a town, a myriad of activation formats allowed the campaign to keep up with the speed of publishing and dynamic content types needed to feed a full social media program including digital video shorts, animated gifs, and even the use of our in-house studio to shoot 30+ custom and real-time consumer responses via Vine.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com