DPSG

Sun Drop Taste Master

Sun Drop was becoming a victim of its own success. After dropping a hot TV campaign to launch the product nationally, the brand’s awareness was at an all time high - kids across the country were even dressing as the “Sun Drop Girl” for Halloween. However, all this awareness and buzz was not translating into product trial. One of the key insights discovered was that while people were getting to know the name Sun Drop, they were hesitant to try it because they weren’t quite sure what it tasted like.

Enter the Sun Drop Taste Master: a character brought to life by Code and Theory in order to spread the word on how surprisingly good Sun Drop tastes. We created a variety of experiential activations that ran over a 6-week period and allowed our Taste Master to educate and encourage Sun Drop’s target to get a taste of the lemon, lime, orange flavor.

sun drop vid

From drone sample drops, to 20 ft shopping carts running through the streets of a town, a myriad of activation formats allowed the campaign to keep up with the speed of publishing and dynamic content types needed to feed a full social media program including digital video shorts, animated gifs, and even the use of our in-house studio to shoot 30+ custom and real-time consumer responses via Vine.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Cultivating Community in Government & Education

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

Read More
  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Promoting Travel & Hospitality

From staycation to spontaneous getaway, we help clients make the journey more exciting and efficient.

Recognition

Code and Theory

DIGIDAY

2019 Creative Agency of the Year
Award Digiday

Code and Theory

Ad Age

2020 Agency A-List
Award Adage

Code and Theory

Ad Age

2020 Best Places to Work
Award Adage

All Work

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions
,,