In Q4 2009, Code and Theory partnered with NARS Cosmetics to produce a visually stunning interactive advertising campaign that would drive strong results and position NARS as a leading brand in innovation and beauty. Seeking to give customers a rich and deeply engaging experience with the brand, we developed concepts that would leverage all of the NARS creative assets and provide rich context within which users could experience the brand.
Code and Theory secured high value inventory across different publishers and developed a custom layout engine and visuals to create a holistic and stunning interactive experience. Developing over 15 types of creative that included both traditional IAB advertising and rich custom units, we concepted, designed and produced the campaign.
The campaign was successful across multiple channels, garnering over 8.4MM impressions and 25k visitors to the NARS site. Code and Theory’s new advertising concepts drove up to 1.25% click-through rates and an average of 60-second interactions between the consumer and brand.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
