From Chips to Cars: Inside Qualcomm’s Auto Transformation

From self-driving tech to interactive dashboard operating systems, our cars have become some of the most sophisticated computers on the planet. Automakers have a plethora of choices when it comes to what brand of chips they use to power their cars, and Qualcomm needed to get to the top of that list — fast.

They had the technology, a revolutionary integrated solution called the Snapdragon Digital Chassis, and they certainly had the pedigree. But the disconnect between its product promise and marketing was stark. To sway automakers, impress Wall Street analysts and grow Qualcomm’s auto business, something had to change.

It was time to show, not tell, how the Snapdragon Digital Chassis could transform any vehicle into the smartest car on the planet.

Code and Theory transformed the entire Qualcomm Auto digital experience, blending education with an electric, immersive platform that let users explore layers of technology and innovation. From showcasing the connected cloud all the way down to the external sensors, we used 3D rendering, video and interactive scrolling experiences to immerse visitors in the Snapdragon Digital Chassis. But this isn’t really about Qualcomm; it’s about using creativity to put automakers in the driver’s seat and equipping them with the information they need to build the cars of the future.

Impact

The new auto experience captures Qualcomm’s ambition to dominate the auto space and strategically launched with Snapdragon’s Elite chipset.

Most importantly, it unified the promise of Qualcomm’s technology with the most influential marketing experience for auto decision-makers. The numbers don’t lie: A 44% decrease in bounce rate and a 279% increase in newsletter signups show that visitors found the content significantly more engaging while on-site and were interested in learning more in the future. We also saw significant increases in pageviews (12%), document downloads (11%) and interactions with content like video views.