Vote for the Code and Theory Network in the Shorty Awards

With 25% of people having a disability Vrbo had to address the gap between the average of 1% of rental having accommodations and travelers. Aiming to educate hosts to make updates, they sought to tap into the $60 billion market currently alienated. Code and Theory crafted a B2B and B2C marketing campaign that transformed data into engaging digital experiences, showcasing low-effort and low-cost accessibility upgrades. 

By designing a premium, experience across web and social launches to motivate 1,000 hosts to update their properties, increasing accessibility and visibility in the rental market.

Vrbo More Access: Corporate Social Responsibility

Search is no longer confined to the search bar. It lives in LLMs, social feeds and AI-powered answers that decide what consumers see first — and what they never see at all.

JBL saw this shift coming early, so they created the industry’s first AI-native discovery system.

We built Project Surround Sound, a proprietary, first-of-its-kind framework that enabled a global brand to become visible inside machines. The brand earned the trust of AI systems while staying culture-forward and unmistakably JBL. Project Surround Sound establishes a new model for discovery in the AI era: scalable, repeatable and built for the future of commerce.

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JBL: Best Use of AI & Machine Learning

Yours to Build accelerated Microsoft’s B2B growth by unifying a world-class developer ecosystem into a single, emotionally resonant story that the market would embrace.

To establish credibility, Microsoft needed to turn fragmented product familiarity into a unified platform story that developers would champion. Yours to Build did this by increasing platform consideration, deepening engagement with developers and enterprise decision-makers and driving adoption of Microsoft’s integrated AI ecosystem, nerding out along the way.

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Microsoft: Best B2B Campaign

We sought to create a campaign for the nonprofit SCORES Network that could captivate young people with an inspiring, cinematic vision of their potential as well as inspire adults to bring the program into more schools.

How do you explain that sports fuel expression, poetry nurtures voices and community creates belonging all at once? Find Your Feet set out to solve that clarity problem through visual storytelling, creating a single, powerful film that educators can share.

Produced under experimental constraints, Find Your Feet achieved real-world impact across awareness, engagement and adoption. Web and social sign-ups grew, and engagement rates climbed, garnering millions of impressions across paid, earned and organic channels.

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SCORES Network: Public Service & Activism

SCORES Network: Creativity & Storytelling

For more than a century, TIME has shaped global discourse. Yet its digital flagship no longer reflected that authority. A legacy CMS and fragmented templates, coupled with surface-level consumption and clutter, deterred readers and advertisers.

To re-establish authority online, we combined editorial empathy with business transformation, harnessing a three-pronged focus on reader engagement, advertiser value and newsroom efficiency.

In six months, we rebuilt TIME’s digital foundation to prioritize editorial judgment over algorithmic chaos. Using AI to develop an intelligent reader experience, the transformation restored TIME’s prestige and built a scalable, AI-ready platform to define the future of trust in news media.

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TIME: Best Mobile User Experience 

TIME: Magazine or Publication

The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. Get in touch to discuss your next project.