Dan Gardner was invited to speak about how to navigate the rapidly evolving digital landscape at Web Summit Rio, an international technology conference that brought more than 30 thousand people to Rio De Janeiro in April 2023. In the video below of Dan's presentation, he explores a new paradigm of design transformation that addresses today's challenges, illuminates the role of AI in digital transformation, and how to increase an organization's readiness for change.

Classic digital transformation is often a reactionary optimization to create incremental improvements. We believe we need a new definition and a new practice of transformation that is design-driven. We can harness the power of the design process and thinking to fundamentally change the way companies operate.

Design Transformation at Code and Theory operates in service of generating future value. Internally, we position organizations to evolve their capabilities, foster a human-centric culture, and unite upon a shared vision. Externally, we enable businesses to identify new opportunities, invent solutions — and ship rapidly. Put simply, we design innovation and organization.

In our survey of business leaders, we found that at least 68% don’t believe they have the right culture for transformation — or the processes in place to be successful for even the next 5-7 years. And with tectonic disruptions being driven by new advancements in AI, your organization’s ability to evolve, to adapt, and to transform will be put to the test.

It’s clear that a new approach is needed. Get in touch to discuss how design transformation can help elevate your business, brand and culture.