Ads that work as hard as you do
Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.Read More
- Proved Amazon Ads are made to match the right person, with the right business, right away.
- Doubled traffic to Amazon Ads' dot com destination.
- Produced a global, integrated campaign in less than six months.
Redefining the Legacy of Luxury for a Powerhouse in Hospitality
The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.Read More
- Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
- Created a guest-centric site structure to facilitate booking, content exploration and discovery.
- Strategy, design and launch in under one year.
Year in Preview — Plan Your Wildest Year Yet
Designing, building and launching an award-winning marketing campaign.Read More
- Built personalized content + calendar for outdoor enthusiasts everywhere
- Designed, built and launched in 8 weeks
- Fast Company Winner for "Marketing" in Innovation by Design Awards
- Webby Award Winner for Best Website - Travel
Building AI at Speed and Scale
AI Partnership: Oracle x Code and Theory
Swift AI Expansion
Unlocking AI-powered innovation at scale across industries.
Tipico x Code and Theory
AI Persona Creation
See how we cut a weeks-long project down to 48 hours.
Design Transformation at Web Summit Rio
The New AI Paradigm
Dan Gardner explores AI's impact in design transformation.
Driving B2B Growth
Partnering with some of the world's largest companies to fuel their business-to-business expansion.
Evolving E-commerce to Fit Modern Audiences
We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.
Leading With Empathy and Inclusivity
Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.