Director, Research

The Code and Theory Data, Analytics, Research & Testing (DART) team is looking for a talented researcher to help us get inside the mind of the audiences (B2C and B2B) as we create world-class brands, products, marketing campaigns, and marketing experiences. 

As Director of Research, you bring a combination of strategic and tactical research methods, and a deep understanding of the market research landscape. You're a strong advocate for how research can elevate our strategic thinking for client work as well as the process to uncover audience insights. Your typical workday may go from surveys to interviews, competitive analysis, developing consumer insights, and liaising with market research firms for large scale projects. 


  • You’ll inform and inspire your team to solve real-world challenges with transformative creative solutions. Your role is to represent the voice of the customer—working closely with strategists and designers to share their findings in written, visual, and in-person settings
  • Lead in-depth client-facing audience research that ranges in scale and method (both qualitative and quantitative)
  • Find compelling ways to illustrate their research findings through storytelling with clients and internal teams
  • Leverage key insights to inform product design, campaign work, and business strategy
  • Manage and develop an internal team of researchers
  • Advise and oversee external research partners
  • Build and nurture partnerships with internal teams: data and analytics, strategy (product, brand, experience, and content) and designers (visual and interaction)
  • Advocate for research within the organization
  • Lead new business pitches


  • Experience in a research role at an agency or consumer-focused company
  • Knowledge of qualitative and quantitative research methods to inform product and brand strategy, experience strategy, and design
  • Expert in developing creative research methodologies to uncover insights around audience needs, mindset, and behaviors, and to integrate research thinking into every part of the work
  • Ability to observe, analyze, synthesize, conceptualize, and communicate insights
  • An insatiable curiosity for the audience needs and experience
  • An equal-parts listener, writer, and storyteller
  • Collaborative worker with cross-functional teams in a highly creative environment
  • Capacity to manage and guide external vendors and partners to execute research
  • Experience working with Keynote, as well as a range of research tools and platforms such as Qualtrics,

Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems.

We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.

At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.

Code and Theory is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

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We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

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We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at

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    New York, NY 10007

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