Director, Research

The Code and Theory Data, Analytics, Research & Testing (DART) team is looking for a talented researcher to help us get inside the mind of the audiences (B2C and B2B) as we create world-class brands, products, marketing campaigns, and marketing experiences. 

As Director of Research, you bring a combination of strategic and tactical research methods, and a deep understanding of the market research landscape. You're a strong advocate for how research can elevate our strategic thinking for client work as well as the process to uncover audience insights. Your typical workday may go from surveys to interviews, competitive analysis, developing consumer insights, and liaising with market research firms for large scale projects. 


  • You’ll inform and inspire your team to solve real-world challenges with transformative creative solutions. Your role is to represent the voice of the customer—working closely with strategists and designers to share their findings in written, visual, and in-person settings
  • Lead in-depth client-facing audience research that ranges in scale and method (both qualitative and quantitative)
  • Find compelling ways to illustrate their research findings through storytelling with clients and internal teams
  • Leverage key insights to inform product design, campaign work, and business strategy
  • Manage and develop an internal team of researchers
  • Advise and oversee external research partners
  • Build and nurture partnerships with internal teams: data and analytics, strategy (product, brand, experience, and content) and designers (visual and interaction)
  • Advocate for research within the organization
  • Lead new business pitches


  • Experience in a research role at an agency or consumer-focused company
  • Knowledge of qualitative and quantitative research methods to inform product and brand strategy, experience strategy, and design
  • Expert in developing creative research methodologies to uncover insights around audience needs, mindset, and behaviors, and to integrate research thinking into every part of the work
  • Ability to observe, analyze, synthesize, conceptualize, and communicate insights
  • An insatiable curiosity for the audience needs and experience
  • An equal-parts listener, writer, and storyteller
  • Collaborative worker with cross-functional teams in a highly creative environment
  • Capacity to manage and guide external vendors and partners to execute research
  • Experience working with Keynote, as well as a range of research tools and platforms such as Qualtrics,

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start ups alike, we crave the hardest problems to solve. With a remote-first approach to our people, we have teams distributed across North America, South America, Europe and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Mediacurrent, Rhythm, and TrueLogic.

Striving to never be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok. Curiosity and passion are at the core of who we are, coupled with a strong commitment to excellence and collaboration.

Our team is comprised of over 1200 strategists, technologists, designers, writers, analysts, and content creators. We’re always seeking smart, driven, and forward-thinking people to join our team. If that’s you, please come talk to us.

Code and Theory is an equal opportunity employer, and we value diversity at our company. DE&I isn’t just an industry concept that we support, for us it is a mandate and a practice that we weave into everything we do, and everything we make, every single day.


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We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

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We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at

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    New York, NY 10007

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