Marketing Analyst
Our Data, Analytics and Research team is central to the strategy group at Code and Theory. They are the champions of empowering informed decision-making and enabling iterative optimizations and learnings, and their terrain extends across digital ecosystems, including experience design, marketing and campaign strategy, CRM, and analytics implementation.
WHAT YOU’LL DO
- Develop insights around audience, user behavior, content performance, and campaigns
- Be immersed in all aspects of data, analytics, and research work and built rapport within the team
- Work in an integrated team of designers, strategists, producers, and developers on client projects
- Own the data analysis and data visualization within assigned clients and projects
- Clearly articulate and present insights from qualitative and quantitative sources, and deliver a clear story and recommendations to internal and external stakeholders
- Support the DART leads on projects to execute the proposed analytical approach, and continue to optimize the process after getting familiarized across various clients
- Be an ambassador for the value-addition of incorporating good data strategy
ESSENTIALS
- Experience in a related role at a major website, digital agency, retail/e-commerce organization, publishing organization, social media role, or brand marketing organization
- Firsthand experience collecting, analyzing and synthesizing data into actionable findings, and/or using data to inform decisions or storytelling
- Ability to clearly articulate and present insights and recommendations through storytelling to strategy, creative, and technical teams to drive the work forward
- An interest in learning about new industries and market categories to take on new clients, including financials, industry, competitive landscape, marketing channels, and strategic direction
- An interest in consumer behaviors and attitudes, digital design, and the creative process
- Experience working within any of the following tools is a plus:
- Digital Analytics Suites: Adobe Analytics (Omniture), Google Analytics
- Data Visualization/Reporting: Google Data Studio, Tableau, Looker, Domo
- Social Analytics: Crimson/Brandwatch, Sysomos, Netbase, Infegy Atlas
- Audience Research: GWI, MRI, Simmons, Nielsen, Kantar
- Experience with the following also a plus: Survey tools such as Qualtrics; SEO platforms such as Google Search Console or SEMRush; Analytical programming languages such as SQL, R, SAS, Python are a plus
WHAT IT TAKES
- Able to quickly adapt to new or unfamiliar tools, data and problems
- Flexible attitude in shifting environments
- Naturally curious and a strong presenter
- As comfortable working autonomously as you are hyper-collaboratively
- Ability to synthesize data and insights to tell a strong story
SUMMARY
The Marketing Analyst partners closely with the strategy teams to deliver accurate, relevant, and actionable data insights around audience and user behavior across channels and platforms.
You will work across the three areas of specialty: Audience Intelligence (Who is or is not the client's user base? What are their salient traits and desires?), Product Intelligence (What are they doing in the digital ecosystem?), and Data Strategy (What data is missing from the client's current set-up? What questions do they need answered and what tracking can help answer them? How should this data be disseminated?)
ABOUT US:
Code and Theory is a digital-first strategic and creative agency that designs products, content, and campaigns across physical and digital environments. Founded in 2001 and operating out of offices in New York, San Francisco, London, Atlanta, and Manila, we believe a mix of technology and creativity can solve complex business problems to drive forward innovative change.
From helping to redefining the publishing landscape through our work with media companies such as NBC News, WWE, Bloomberg, The BBC, The Outline, Vogue, and The Guardian, to creating award-winning marketing programs for brands such as Maybelline New York, Victoria’s Secret, and Burger King, to developing unique customer experiences for NYLife, Quest Diagnostics, Citibank, Dignity Health, Reebok and Colgate to designing physical products for companies like Brown-Forman, Hearst, and Comcast, Code and Theory is a creative agency built for the entire ecosystem.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their users.
BENEFITS:
In addition to working with the smart and passionate people that make up the Code and Theory family, you also get the perks. There's the usual - 401k, excellent health, dental and vision coverage, life insurance, flexible spending, pre tax commuter benefits and long- and short-term disability. Code and Theory has a newly improved flexible vacation policy that does not put a defined limit on the amount of paid time off an employee takes in a year as long as they are responsible and accountable to their work. This policy is based on mutual trust between Code and Theory and our employees.
Code and Theory is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
