Senior Content Strategists at Code and Theory help our clients transform their approaches to content planning, development, management, and measurement. We are leading our clients to a future of fully connected content experiences—creating new spaces to communicate across touchpoints and environments. We craft meaningful experiences for people around the world.
WHAT YOU’LL DO:
Over the course of a project, you’ll collaborate closely with Creative Strategy, Experience Strategy, Engineering, Data, Analytics and Research teams to design and build digital-to-physical ecosystems. This requires content to perform complex functions with measurable and optimizable results. Your work with Copywriters, Visual Designers, Developers, and Client-Side product owners ensures the strategic vision is well-executed and expertly managed.
Working with clients at the global enterprise scale means sifting through huge amounts of data and unraveling complex legacy ecosystems. You will help craft methodologies for understanding the current state of content programmatically—crafting meaningful, engaging experiences that resonate to support unique business goals. Organization, positivity, and flexibility are essential as you work both autonomously and collaboratively to discover creative solutions.
- You have experience with content strategy, content management, or content marketing space
- You go deep with data (content models, taxonomy schema, and natural language processing), and set the stage for creative execution (page-level architecture, narrative journeys, and editorial planning)
- You easily adapt to the changing landscape and are excited to find creative solutions to challenging problems
- You combine quantitative and qualitative approaches and are comfortable thinking about the range of content—from its most technical and structural to its most emotional and creative aspects