Freelance Senior Content Strategist

Senior Content Strategists at Code and Theory help our clients transform their approaches to content planning, development, management, and measurement. We are leading our clients to a future of fully connected content experiences—creating new spaces to communicate across touchpoints and environments. We craft meaningful experiences for people around the world.


Over the course of a project, you’ll collaborate closely with Creative Strategy, Experience Strategy, Engineering, Data, Analytics and Research teams to design and build digital-to-physical ecosystems. This requires content to perform complex functions with measurable and optimizable results. Your work with Copywriters, Visual Designers, Developers, and Client-Side product owners ensures the strategic vision is well-executed and expertly managed.

Working with clients at the global enterprise scale means sifting through huge amounts of data and unraveling complex legacy ecosystems. You will help craft methodologies for understanding the current state of content programmatically—crafting meaningful, engaging experiences that resonate to support unique business goals. Organization, positivity, and flexibility are essential as you work both autonomously and collaboratively to discover creative solutions.


  • You have experience with content strategy, content management, or content marketing space
  • You go deep with data (content models, taxonomy schema, and natural language processing), and set the stage for creative execution (page-level architecture, narrative journeys, and editorial planning)
  • You easily adapt to the changing landscape and are excited to find creative solutions to challenging problems
  • You combine quantitative and qualitative approaches and are comfortable thinking about the range of content—from its most technical and structural to its most emotional and creative aspects

Code and Theory is a digital-first strategic and creative agency that designs products, content, and campaigns across physical and digital environments. Founded in 2001 and operating out of offices in New York, San Francisco, London, Atlanta, and Manila, we believe a mix of technology and creativity can solve complex business problems to drive forward innovative change.
From helping to redefining the publishing landscape through our work with media companies such as NBC News, WWE, Bloomberg, The BBC, The Outline, Vogue, and The Guardian, to creating award-winning marketing programs for brands such as Maybelline New York, Victoria’s Secret, and Burger King, to developing unique customer experiences for NYLife, Quest Diagnostics, Citibank, Dignity Health, Reebok and Colgate to designing physical products for companies like Brown-Forman, Hearst, and Comcast, Code and Theory is a creative agency built for the entire ecosystem.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their users.

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We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at

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    One World Trade Center,
    62nd Floor

    New York, NY 10007

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