| May 18th 2023

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

Originally published in Ringier

Code and Theory, a digital transformation and engineering network that is a part of Stagwell (NASDAQ:STGW), today announces it has been tasked with evolving the brand and digital consumer experience for Blick, a Swiss daily news company a part of the Ringier portfolio, the largest internationally operating Swiss media company.

Code and Theory will be responsible for redesigning Blick’s digital presence for existing and future users. This includes modernizing its current design system, creating a best-in-class content experience, and scaling the customer experience. The agency will also partner on integrating artificial intelligence throughout the organization and as it touches customer experience, setting up an operational strategy to help evolve Blick’s offering as media companies think about how artificial intelligence will shift every aspect of their business.

Marco Rüegger, Chief Product Officer of Blick Group: “It is a pleasure for us to collaborate with Code and Theory. At Blick Group, we continuously strive to ensure that our products are equipped for future goals and market demands. Code and Theory is a leader in bringing modern media brands into the digital age, and therefore, we have great trust and excitement about our partnership.”

Code and Theory brings extensive experience to the Blick brand, having redefined the modern media landscape for over 145 publishers, helping to create the first and second generation of digital-first publishers. The agency also recently announced that it will be building new artificial intelligence capabilities Oracle Cloud Infrastructure, helping to unlock AI-powered innovation at scale for its clients.

“We appreciate the trust of the Blick and Ringier teams in us to help them evolve their business offering. It is exciting times for all companies as we face the tidal shift of AI, but the opportunities for the media landscape are particularly great, and we are looking forward to building the future together,” said Code and Theory Executive Chairman, Dan Gardner.

About Ringier
Ringier is a Swiss media and technology company. The Group comprises around 140 companies in 19 countries, which operate a range of leading media brands, digital platforms, and marketplaces. Almost 80 percent of the operating profit comes from the digital business. This makes Ringier one of the leading media companies in Europe. The family business has been based on entrepreneurship, cooperation, innovation, trust and courage for 190 years. www.ringier.com

About Code and Theory Network
The Code and Theory Network is the digital-first creative and technology group within Stagwell, built to partner with businesses to navigate the complexity of changing consumer behaviors and emerging technologies. With a global footprint and the capabilities to work cross the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.


Says a Lot —

Latest

News — 

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

News — 

Code and Theory Takes the Stage at Web Summit Rio

News — 

PRNewswire | Code and Theory, a Stagwell (STGW) Network Company, is Building New Artificial Intelligence Capabilities with Oracle Cloud Infrastructure

News — 

PRNewswire | Stagwell (STGW) Marketing Cloud Taps Former Microsoft Chief Data Analytics Officer John Kahan, Code and Theory Chairman Dan Gardner as Advisors

News — 

PRNewswire | Code and Theory Network Agency Kettle Promotes Lauren Kushner to CEO

News — 

PRNewswire | Stagwell's Code and Theory Network Expands Its Digital Transformation and Engineering Globally with Addition of YML

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline

We Are a Digital-First Creative Agency

What We Do

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Research & Testing

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business Consulting & Design Transformation

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com