Advertising Age covered our latest digitally-led campaign for the BURGER KING brand – the return of Chicken Fries.
Reporter Maureen Morrison interviewed Burger King Chief Marketing Officer Eric Hirschhorn, who touched on how social media insights served as the core inspiration for the campaign.
To read the full article, click here.
Online chatter went from this healthy level of conversation to a huge spike in demand, and it just grew and grew...
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