Following the launch of Mashable’s new responsive website, Code and Theory teamed up with Mashable again to create an app for the Android platform.
With the new responsive site having set consistency across all platforms, we first had to ask ourselves what the role of this native experience could be within the new Mashable ecosystem.
We wanted to preserve the strategy that had been set in place, and felt apps should only be considered if they could offer an additive experience that could only be offered through the native-specific functionality that browsers didn’t have.
The Android operating system served as a great platform for us to execute this on first, and so we set forth in helping to create the brand's Android app.
A large part of Mashable’s audience used the site to discover and share trending content before any of their friends. Knowing that people typically keep their mobile devices on them throughout the day, we wanted to leverage push notifications to alert them of content that was about to go viral, so they could share it immediately. Thanks to Mashable's Velocity technology, we were able to send "Mashable Velocity Alerts" to the user’s Android Notification Center for these types of stories.
We also looked to further enhance the sharing experience by leveraging Android's native sharing functionality. We implemented a share option that allowed users to share to any app already installed on their device with just one tap from the article or from the Homepage.
Leveraging responsive philosophy, we implemented a design that smoothly responds to the full suite of modern Android devices, spanning phones and tablet devices. That’s almost 2,500 devices.