Vogue

A New Vogue.com

In Our Ever-Changing Digital Landscape, Vogue.com Needed a New Look

Just a few years after its last redesign, the world’s most influential fashion magazine was ready to take its digital experience to the next level. The mission? Create a more responsive, real-time experience for its legion of devoted readers.

After the success of Vogue's previous redesign, the magazine approached Code and Theory once again. The challenges this time around were new: not only did the new Vogue.com have to perform effectively with a much higher volume of content, it also had to remain elegant and sophisticated without sacrificing performance.

Workflow was also critical, as one of the goals was to give the Vogue.com team near-limitless creative freedom to better respond to user and advertiser needs.

The result was a smarter, lighter, more fluid and fully-responsive site that benefits every kind of Vogue.com reader.

Establishing a very clear collaboration system right from the start was what made this project so successful.
Ben Berentson | Site Director, Vogue.com

From the initial pitch to final deployment one week before the start of New York Fashion Week — the project was a true collaboration from start to finish.

Process

Multi-disciplinary work sessions, editorial scenario planning, cross-company development teams, integrated content migration and publishing teams, broad stakeholder and department involvement, and almost daily prioritization calls were part of the ongoing collaborative process we established early on. Additionally, creating an equally-weighted and staffed core team on both the agency and client side ensured the project proceeded at an efficient clip, and that communication was always transparent and exhaustive.

Strategy

Working closely with the editorial team and Vogue’s site director Ben Berentson, we re-examined everything: the role Vogue.com plays in the lives of its readers, shifts in the digital news landscape, the rise of social as a primary traffic driver, changes in content consumption behaviors, the ubiquity of mobile, and the editorial and sales team’s current workflow and content strategy.

vogue

Design

The design challenge was clear: the new look and feel had to be unmistakably Vogue, but also convey a sense of freshness and urgency that readers have come to expect from its website. Design Directors from both sides were paired up and worked side-by-side, designing in real time to define a new visual language for the brand in digital. From new typography and iconography, to article and section page designs, every element was vigorously examined through the Vogue lens.

Technology

We developed the site using WordPress and collaborated closely with Condé Nast’s DevOps and platform teams throughout the project to ensure a successful handoff. Technology was integrated throughout the entire process, assessing every decision with the goals of speed, high performance, and SEO in mind—not to mention thorough planning for migrating over 17,000+ articles and galleries into the new platform. The result was a fast-performing site across every viewport, with a vast archive of beautiful content.

vogue

The redesigned Vogue.com brings a new speed and freshness to the Vogue experience in digital.

Highly-customizable content modules allow for variety in visual browsing and enable the editorial team to better articulate its stories.

Optimized article pages and photo galleries address an array of consumption behaviors, from passive browsing and “snacking” on content, to digging deep into the Vogue archives.

Overall, it’s a design system that encourages editorial creativity, and allows the content—not the template—to determine the layout of a page.

The redesign was a huge success right off the bat, with high conversion rates, massive increases in SEO traffic, impressive engagement and viewability metrics on advertising units that attracted interest from all prospective advertisers. Not to mention, Vogue.com's readers loved the beautiful new design.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

BDG Floating
Bustle Digital Group

Modern Storytelling for Bustle Digital Group

A six year partnership launching new brands, reinvigorating classics, and redefining the digital media landscape.

Read More
  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Digital Media. Redefined.

Sky Italia Floating 2

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

Read More
  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Shifting the Digital Fashion Paradigm

Vouge Fv2

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Ad Age 0023Ad Age 0023Digiday1 0039

Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
    Award Adage
  • Code and Theory

    Ad Age

    2020 Best Places to Work
    Award Adage
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year
    Award Digiday

All Work

Standard NBC News v4

NBC News | Launching Three News Verticals for the Media Giant

Jpmorganstory

J.P. Morgan | The First End-To-End Digital Platform in Commercial Real Estate

Mailchimp bythebooks standard

Mailchimp | A Digital Platform for Emerging Writers and Creators

Standard Car Spotting

MotorTrend | A Gaming App Experience for Car Connoisseurs

Standard Rivian

Rivian | Launching the World's First Electric Adventure Vehicle

MIT Sloan S

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

NYCEDC Sv2

NYCEDC | A New Hub for New Yorkers to Grow Their Business

Newtjmoverlay

The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

Pulped S

Pulped | Providing Provocative, Alternative and Irreverent Video Content

United Tech Sv2

United Technologies | Uniting a Quarter Million Employees Under One Platform

Standard nuveen v2

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

USCC S v2

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

Sunbrella s

Sunbrella | Redefining the Digital Textile Space

Coindesk Sv3

CoinDesk | Relaunching a Pillar of the Blockchain Community

Screen Shot 2020 04 29 at 12 08 36 PM

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

Axe S

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Mccard

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

Xrxstandard

Xerox | Making Now Work: A New Campaign for a New Time

Nylon Standard

Nylon | Re-introducing an Iconic Publishing Brand

Input Standard

Input | A Brand New Destination About Technology in Our Lives

Dignity Health S

Dignity Health | Delivering a Best-In-Class Digital Experience

Skystandard

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Terraton S v3

Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

Bustle Standard Overlay

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Tegna CMS S

TEGNA | Creating a Centralized CMS for 39 Local News Stations

Facebook JP S

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

Standard Nasdaq2

Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

NBC News Sv2

NBC News | A New Experience for Digital News

JPM Sv2

J.P. Morgan | Powering the Financial Leader's Acquisition Engine

Standard Euro Sport v2

Eurosport | Bringing Live Sports to the Palm of Your Hand

Standard MONCLER

Moncler | Bridging the Audience Gap with Moncler

Standard CNN Magic Wall

CNN | Understanding American Elections, One Visualization at a Time

The New Center Sv2

The New Center | A New Home Devoted to Saving the American Political Discourse

NBC Sports S

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

NY Life Sv2

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

MCM Standard

MCM | Using Data to Empower an Iconic Luxury Brand for Growth

Standard NBC Today

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

Standard d10 X2

Citi Ventures | A Mobile Banking Service for a New Generation

Standard One night1

One Night | An App Experience Fit for One Night of Spontaneity

Standard Xfinity Mobile 4

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

Standard Outline v2

The Outline | The First Modern Mutation in Digital Publishing

Standard Ability Lab 3oo

Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

Standard CFRIII

The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

ABA S

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Quest D S

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

Standardc40 ok

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

Standard Stay Tuned1000

NBC News | Designing Snapchat's First Daily-News Program

Standard Fine Arts Museum ok

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

Standard HRBLOCK

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Standard Com AR Tsv2

Communication Arts | A New Era for the Iconic Inspirational Hub

Block Advisor Standard

Burger King | Introducing Grilled Dogs with Snoop Dogg

Standard WWE2

WWE | Building a Content Platform for Heavy Lifting

IRC Standard

International Rescue Committee | A Responsive Site for the World's First Responders

Standard Hearst Live

HearstLive | The World From a Hearst Point of View

Standard RIO v2

NBC | 16 Days With the World's Biggest Website

AMEX S

American Express | Turning an Acquisition Journey into a Bento Box

Standard Scene comp

The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

Standard Guardian Labs2

The Guardian | A Native Platform for One of the World's Most Iconic Publishers

4 SQ S

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Consumer Reports S

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

Standard thetruthv2

The Truth | Rebuilding a Revolutionary Brand for Modern Times

Standard Comcast 2

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

Standard GP2

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

Standard Huffington Post 2

The Huffington Post | A Redesign for the 10th Anniversary

Standard BBC News v3

BBC News | Finite News Optimized for the Video Generation

Brand USA Sv2

Brand USA | Amplifying the USA as an International Travel Destination

Standard HR Expat2

H&R Block | A New Tax Offering for Expats

Standard Biz

Bloomberg | Creating a Smarter, Faster Bloomberg.com

Standard Motel Six

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Standard Vanity Fair ok

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

Standard NY Gov 2

NY.gov | A New Online Presence for New York State

Standard NY Senate 2

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

Standard Vogue 2015

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Standard Hearst Corporate

Hearst | Creating a Differentiated Yet Useful Site Experience

Standard Bloomberg Politics 2

Bloomberg | A Completely Original Take on Political Coverage

Standard GQ France2

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

Codehealth pressasset
News — 

MM&M | Corporate Siblings C&T and Scout Health Join Forces

C Thealthstandard
Press — 

C&T Accelerates Innovation with Code and Theory Health

Mailchimp BTB Instagram 05
News — 

Adweek | A Literary Festival for Diverse Voices Finds a Home

Floating NYLON Orange
News — 

Communication Arts Names Nylon Webpick of the Week

Amy Carvajal hed 2020 0
News — 

Muse by Clio | 2 Minutes with Amy Carvajal, CCO at C&T

Campaign2
News — 

Campaign US | Pillow Talk with Xerox and Code and Theory

35674u 2 1
News — 

MediaPost | Theodore Roosevelt Presidential Library

Screen Shot 2020 05 08 at 3 41 25 PM
News — 

Podcast | Ad Age's 'Ad Block' featuring Dan Gardner

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions