News | July 29th 2020

MM&M | Corporate Siblings C&T and Scout Health Join Forces

Candt logo color on Light plus Logo

Originally published on MM&M

Stagwell Group siblings Code and Theory and Scout Health have unified their health offerings under the new Code and Theory Health banner.

The unit is bringing together Scout’s rare-disease experience – at 21 years and counting, it’s thought to be the oldest such specialist in North America – with Code’s cross-category digital chops.

The move was announced to staff at both organizations on Tuesday afternoon. Scout Health, which will remain a distinct brand within Code and Theory Health, ranked 63rd in MM&M’s 2020 Agency 100 with 2019 revenue of $23 million and 110 full-time employees.

“It’s an opportunity to bring more innovation and technology to the health sector,” said Scout CEO and principal Jennifer Brekke. She and Scout president and principal Raffi Siyahian will join the leadership team of the new entity, alongside Code and Theory CEO and founder Dan Gardner and president Michael Treff.

While C&T and Scout had worked together in recent years on projects for clients such as Pfizer and Jazz Pharmaceuticals, discussions on formalizing the relationship didn’t start until the spring of 2019.

“Culturally, we love working together,” Treff noted.

Talks were put on hold, however, when COVID-19 upended the country.

“We’ve been talking about this for quite some time,” said Code and Theory CMO Brent Buntin. “COVID pumped the brakes on our initial attention, but we thought, ‘Now that we’re going to be living with this for a while, why wait?’”

The decision to unite makes sense for both organizations. Code and Theory has worked with a range of health players – LabCorp, Quest Diagnostics and Dignity Health among them – but not as many of the A-list biotech companies with which Scout has long been engaged. Scout, for its part, does more than its share of digital work but not on the scale of the relationships Code and Theory has forged with NBC, JPMorgan Chase and Adidas.

Clearly there’s opportunity to import CPG-like digital experiences to the rare-disease realm.

“What’s probably missing in this space is a full vision of how patients and [healthcare providers] engage with a pharma brand on a fully digital level,” Siyahian said. “That’s what we’re going to bring to the marketplace.”

Agencies with experience in the rare-disease and specialty spaces rank among the marketing world’s most coveted commodities. UDG Healthcare acquired Cambridge BioMarketing in July 2017, while Fishawack Group snapped up Dudnyk in March 2019. Factor in the entrance of other large network players – who, as Brekke puts it, “used to not touch this that much” – and it seems likely that more deals could ensue.

At the same time, none of the other potential M&A candidates have anything approaching Scout’s history in the space.

“We don’t have one or two case studies; we have 15 years of experience in rare disease across a range of conditions,” Brekke added.

Pressreleasheader

Continue toSays a LotNews

Says a Lot —

Latest

IB Dfeature
News — 

C&T Receives 5 Honorable Mentions | FastCo Innovation by Design

Amycarvajal
News — 

Little Black Book | 5 Minutes With... Amy Carvajal

PGIM
News — 

Campaign US | PGIM to Launch 8 Sites

Comm Arts Thumbnail
News — 

Communication Arts Names C&T Health Webpick of the Week

Black Background

How to Design for the Unknown by Alex Mamorsky

DECODE Square Logo 4 nocode
News — 

Digiday | C&T Launches Thought Leadership Publication, Decode

Mediapoststandard
News — 

MediaPost | C&T and Scout Form Code and Theory Health

Codehealth pressasset
News — 

MM&M | Corporate Siblings C&T and Scout Health Join Forces

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toAbout UsSays a Lot

We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions