Inclusive Design & Marketing Strategy
Resources
Inclusive Writing Guide
Inclusion is the most important moral, ethical and economic priority brands have faced in decades.
Personalization is inclusive in nature. However, consumers feel disinterest when brand comms, user experience, product design, and services center on only one experience. Just as Digital Transformation is an approach to integrate everything in today's digital world, Inclusion is an approach that deepens the conversation, widens the funnel, and enhances innovation.At Code and Theory, we’re committed to partnering with our clients to evolve their brands with our Inclusive Design & Marketing Strategy discipline – the first holistic unit exploring intersectionality as a prism to unlock transformational value for brands.
Our Practice Pillars
These four pillars hold up all the work that we do:
- Vulnerability
Vital to gaining trust, developing valuable insights and growing cultural competency - Accessibility
Knowledge of consumers’ social, mental, emotional, and physical abilities and needs - Intersectionality
Deep understanding of how consumers are impacted at the intersection of multiple systems of oppression - Accountability
Developing bespoke methods to track and measure impact
Some of our work:
Washington Football Team
A name that forges new, inclusive ideas about how we can command unity, respect, and the future — together.
Washington Football Team | Charting A New Path For An Iconic Institution
Adidas
To celebrate its 50th anniversary, we developed a campaign that rallied an all-star cast of today’s change makers.
adidas Superstar | Change Is A Team Sport
Words Up, An Inclusive Writing Guide
When brands use inclusive language, they invite communities in, grow their audiences and create brand love with consumers they may have failed to recognize in the past.
We are proud to share Code & Theory's Inclusive Writing Guide with our industry and with the world. We call it "Words Up," because we want to elevate our intentions with language but also keep it real. We hope it causes a ripple effect in how agencies help brands reach consumers—and also in how we honor one another with language.
Download our Inclusive Writing Guide here.