This Site Writes About Watches. Now They Underwrite Them.
Watch aficionados have a new way to insure their favorite timepieces, and it’s coming from a source you wouldn’t expect.
Starting this month...
...acclaimed watch news and review website HODINKEE is adding an accessible, app-based insurance service to its purview in a move that challenges what an intrepid editorial platform can offer fans.
In many ways, HODINKEE is the perfect outlet to approach such a venture. Applying their industry knowledge to watch insurance—a frustratingly analog process that involves appraisals, a notary, and policy revisions—represents a chance to both address a pain point common to their audience and further cement their platform as a trustworthy, engaged presence in the timepiece community.
Partnering with the underwriting company Chubb, HODINKEE’s new service operates right within their existing app. Taking out a policy on an item is as simple as signing up and snapping a photo of the watch itself. And for those who already utilize the HODINKEE ecosystem to track and manage their collection, migrating those watches to a new coverage plan is even easier.
HODINKEE’s pioneering move into insurance represents two equally-vital imperatives for our current moment: the desire for digitally-native services that can augment and even replace the outmoded processes of yore, and the potential for a news platform to look at the types of products or services their audience craves—and realize them.
WORDS BY
SR. COPYWRITER
SAM EISEN