The Secret to Large-Scale Innovation? Managed Chaos.
On his Masters of Scale podcast, Reid Hoffman, LinkedIn founder and venture capitalist, Interviews former Google CEO, Eric Schmidt, about how leaders can foster innovation and growth.
For Schmidt, this means balancing visionary thinking with disciplined decision-making. He believes that leaders must demonstrate two behaviors: 1) Comfort with uncertainty, and 2) A willingness to “kill” ideas that aren’t working.
But how can leaders make this work at scale? For us, getting to the right ideas requires a relatively simple, structured approach. It begins with conducting purposeful research, identifying the biggest customer problems and ideating opportunities to solve them. Then, these opportunities are validated with rigorous qualitative and quantitative user research and translated into tangible solutions with impact.
By balancing idea generation and creativity with rigorous testing, companies can ensure they’re designing products that solve real customer problems — and are leaving on the cutting room floor those that won’t drive real impact.
And the key to managing uncertainty? Ruthless decision-making powered by data.
SR. CREATIVE STRATEGIST