For Schmidt, this means balancing visionary thinking with disciplined decision-making. He believes that leaders must demonstrate two behaviors: 1) Comfort with uncertainty, and 2) A willingness to “kill” ideas that aren’t working.

But how can leaders make this work at scale? For us, getting to the right ideas requires a relatively simple, structured approach. It begins with conducting purposeful research, identifying the biggest customer problems and ideating opportunities to solve them. Then, these opportunities are validated with rigorous qualitative and quantitative user research and translated into tangible solutions with impact.