The Common Thread in Fashion and Tech
Design is design regardless of its origin. It has always been a process-driven endeavor, and each discipline has its own set of challenges that can be solved utilizing similar design principles. Parallels can be drawn across industries, and solutions can be shared regardless of the package a problem is presented in.
Across both industries, businesses need to capture the attention of users or customers to encourage them to purchase either a product or service being offered.
In tech, Search Engine Optimization (SEO) is utilized to improve and refine the amount of website traffic to a website or a web page from search engines.
As UX designers, we’re tasked with designing web pages that maximize their ability to be registered by search engines. Doing so will improve the likelihood that they appear first in your list of searchable options. This is accomplished by prioritizing keywords relevant to the product or service. It's important to ensure that the value proposition is clearly stated using words that are likely to be searched by potential customers.
A large part of your role as a fashion designer is coming up with something new each season.
This ideation is influenced by the performance of previous collections and current trends in the industry. Once the ideas are formed, mockups or low-fidelity samples are created using available trims and fabrics. The design is critiqued by your peers and the sample is tested for form, fit, and function on a model. After the sample passes inspection, a salesman or high-fidelity sample is created and shown to buyers or stakeholders for purchase to be placed in retail stores.
In the tech industry, proposed solutions are typically backed by user-testing, and vetted by quality assurance teams to meet accessibility standards. Users or humans preview an early-stage version of the product or service being tested. Ease of use, readability, and engagement are variables commonly assessed by users. Accessibility standards are vetted to ensure that the website or web page is compliant with facets such as color contrast and font size.
Regardless of the industry, solutions always require research and development.
These parallels merely touch the surface of similarities shared between the practice of design in the apparel and digital product industries. The perspective gained from experiencing design with fresh eyes provided by the lens of working in adjacent industries is priceless.