The supply chain is about to become a lot more transparent
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Over the past month, consumers have received countless emails from brands explaining their response to rising concerns about the sanitation of their supply chain. This is a communication that we’ll likely see increase both post-sale and at the point of delivery to the consumer.
In order to provide this data layer to the end-user, there will need to be monitoring and sanitation/health-specific data entry at transaction points along the supply chain. But because of U.S. privacy laws, we’re unlikely to see personal information like sanitation and health-related data on an individual level, and are more likely to see it in aggregate.
Restaurants are becoming the newest D2C bands
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Many restaurants have turned to selling key products online—cutting out the traditional grocer as a middle man. Restaurants can capitalize on the success of their best items and expand their offering to sell at a national scale, changing their business from having a local community brick and mortar to a national consumer product.
For example, if your favorite Italian restaurant starts selling their marinara sauce nationally, they'll have to adapt their workforce to produce packaged consumables and market online. Brick-and-mortar restaurants that typically focus on managing their staff, local advertising, and sourcing, will now need to manage considerations more similar to those of a national consumer brand. These include product packaging, brand messaging, digital experience, and advertising, which will all challenge this already COVID-19-suppressed industry. Those ready to adapt stand to emerge as winners by diversifying their businesses to be flexible—whether their restaurant is open or not.
Words by
SR. EXPERIENCE STRATEGIST
Tatiana Chilcovsky