Emotional Support in Digital Healthcare
Navigating serious health conditions is not just physically taxing—it’s emotionally taxing as well. Social support is actually a key indicator in some cases of patient outcomes. But it can be difficult and daunting to coordinate caregivers and keep everyone in sync through those trying times.
Code and Theory is thinking proactively and holistically about how the healthcare experience can be improved for both patients and caregivers. We are exploring the creation of smart digital tools and product design–as seen in the following video–to address the challenges of pulling together and activating a care network.
We know that physical treatment of a health condition is more effective when it is organized and personalized to the patient. Why shouldn’t the emotional treatment follow that practice as well? We can use the technology at hand to simplify the process and cater to the unique needs of each patient to provide warm messages, to lower stress, to share appointments and articles, to coordinate help, and to reach out in challenging moments.
Value Proposition
Each patient’s journey is unique– and the digital companion flexes to address and meet needs for each user type, be it the patient or the caregiver.
Through a blend of practical tools and targeted information, we create a valuable way for users to access essential tasks in a streamlined way.
A digital companion has the power to bridge knowledge gaps between you and your chosen circle, and assists in forging the personal bonds that can ease a patient's journey, for a life more fully lived.
The Features
The platform utilizes a shared calendar so a patient can stay organized and be transparent about appointments and care needs with their circle of support. At a glance, the patient can see upcoming events, personalized tips, and their source of support.
Building your circle of support is a key function of this platform. As a patient you can view your circle and see who is helping with specific tasks at a glance.
Curated content, personalized to the specific caregiver or patient, is surfaced in various easy-to-digest formats that help demystify and break down the confusion and complexity that often comes with a diagnosis and treatment.
From the warmth of familiar faces, to medication and scheduling reminders, to real-time updates from appointments, this shared platform allows the small community surrounding a patient to actively stay informed and offer their support. It reduces the stress on the patient from having to individually notify everyone in their circle, or re-tell news over and over–and even assists with them getting logistical support, such as a ride to a facility or assistance in picking up supplies by having a central place where caregivers can check-in to offer their support.
Though we can’t always control our conditions, or our outcomes, we can make the journey more empathetic, more intuitive, more informed, and more comforting for patients and their support systems alike. The future of care is within reach. Let’s get started.
WORDS BY
GROUP DIRECTOR, PRODUCT
MATTHIEU MINGASSON
SR. COPYWRITER
KATE SILZER
ANIMATIONS BY
SR. MOTION DESIGNER
AMBER XU